How User-Level ROI Can Boost Your Remarketing Return
For many mobile marketers, app remarketing has become a core tenet of their overall strategy. Metrics such as user revenue and post-install events are common factors in deciding how to organize remarketing campaigns, but the result can often be suboptimal campaigns. For example, by targeting a segment of users who spend a lot in your app without factoring in the cost of acquiring and re-engaging those users, you may actually end up with a negative ROI. Marketers have to look at the overall picture in order to make effective decisions, and User-Level ROI is essential to campaign optimization. Learn more about User-Level ROI and it’s usefulness for your team.