How User-Level ROI Can Boost Your Remarketing Return

For many mobile marketers, app remarketing has become a core tenet of their overall strategy. Metrics such as user revenue and post-install events are common factors in deciding how to organize remarketing campaigns, but the result can often be suboptimal campaigns. For example, by targeting a segment of users who spend a lot in your app without factoring in the cost of acquiring and re-engaging those users, you may actually end up with a negative ROI. Marketers have to look at the overall picture in order to make effective decisions, and User-Level ROI is essential to campaign optimization. Learn more about User-Level ROI and it’s usefulness for your team.


Find out how the world’s best marketers, including Lyft, Yelp, Zynga, Walmart and Postmates, use Singular to expose deep ROI insights to increase marketing performance at Singular.net.

Please tap or click “♥︎” to help to promote this story to others.