“Singles’ Day at Alibaba : “Medical Section” Set a Another Sales Legend

The Chinese retail juggernaut kicked off this year’s 24-hour shopping bonanza with a live performance by US pop star Taylor Swift followed by live-streamed marketing of over 1,000 brands. According to the Tmall, the total sales volume has exceeded to the previous year record. Moreover, the sales number of RMB $268.4 billion has been created in a few hours, based on the record data in this afternoon. To our attention, live stream broadcast has made a lucrative money flow into e-commerce platform, meanwhile, among tons of the shopping category, medical-related consumption has also a worth noting spotlight.

According to the Alibaba Healthcare data, the quantity of the shops has increased 1.7 to 1.8 times compared with the last year. With the popularity of the online shopping, more and more younger generation tend to purchase the healthcare related products on Internet. Chewy Chinese wolfberry, meal replacement milkshake and drinkable ejiao gelatin are all hit products in the consumers’ shopping cart.

This year, Tmall.com swiftly breaks the sales record and quickly dashing to the amount of RMB $100+ billion in less than two minutes. Besides, such as swisse, BY-Health, Bausch & Lomb Inc., Yan Palace, and XiaoXiangDun are galloping for the top five lister. Meanwhile, as for the sale in JD.com, the sales volume of the medical division has reached the 16-fold; vaccine reservation and medical beauty service are all growing more than 10+ times. Meituan Dianping’s aesthetic medicine service has also increased 275%, also, the consumable medical service has grown 8 times than before. From the above statistics, it is not hard to tell that how great potential ecommerce consumption can be carved out and discovered in the future.

雙十一交易額再創紀錄 健康醫療成後起之秀

雙十一總成交金額果然不讓大家失望，根據天貓公佈的資料，今年在11日下午4點半左右，總交易額就已經超過2018年的水準，總結今年的數字增加了25.71%、達到2684億元人民幣。除了淘寶直播成為帶貨亮點之外，醫藥消費也成了後起之秀。

根據阿里健康的資料顯示，此次雙11中，參與商家數量與活動的商品數大約是去年的1.7～1.8倍，一些新品例如可以嚼著吃的枸杞、代餐奶昔、可以直接喝的阿膠飲品，都成了90後的新寵，血糖儀、血壓計等智慧健康商品也受到了廣大迴響，可以看出健康消費逐漸傾向年輕化、智慧化。

今年天貓醫藥行業平臺只用了2分半不到就達到破億的成交額，swisse、湯臣倍健、博士倫、燕之屋、小仙燉等五個品牌躋身成交億元俱樂部；京東健康醫藥部成交額達日均的16倍，疫苗預約、醫美服務等健康服務類的成交額也增長了10倍以上；至於美團點評的醫學美容也同比增長275%，消費醫療增加了8倍之多，健康服務類的捷報連連，也暗示著健康產業向服務化發展的電商新趨勢。