American Fitness Brand Mirror Raised the Fund from Lululemon

American at-home fitness brand Mirror has received B1 round of financing of 34 million US dollars, this round of financing led by Point72 Ventures, Canadian sportswear brand lululemon, Wall Street financial company LionTree, American model Karlie Kloss, Mellie Streep’s king agent Kevin Huvane, and Financial entrepreneur Steve Lockshin and other investors, the former investors Spark Capital and Lerer Hippeau also continue to participate, and “transaction of Jordan”, the founder of Point72 Ventures Steven Cohen will be on the Mirror’s board of directors.
Mirror is a fitness streaming platform, the product is no different from the general full-length mirror, but it is especially an LCD panel, and built-in camera, speaker, when you are not using it is a normal mirror, when you want to exercise, your image and course video content will appear on the mirror at the same time — just like you look in the mirror and watch Youtube fitness on TV. Mirror combines these functions together and connects to your wearable device such as the Apple Watch for physiological value tracking. Mirror also recently launched an one-on-one personal instructor course that offers online real-time courses through a mirror and coach of as little as $40. Mirror will develop more online courses of different categories to provide users with more choices.
The rapid expansion of Mirror in the past year includes three financing rounds The amount of this round is almost twice the amount of the previous single fundraising. ,Morevoer,Time magazine even said that Mirror is one of the best inventions in 2018, and it also shows the high potential business opportunities in the home fitness market in US.
Source: https://bit.ly/34i9lJ5
美國健身品牌Mirror募資 連lululemon都參一腳
美國居家健身品牌Mirror獲得B1輪融資3,400萬美元,本輪融資由Point72 Ventures領投,加拿大運動服裝品牌lululemon、華爾街金融公司LionTree、美國模特兒Karlie Kloss、梅莉史翠普的天王經紀人Kevin Huvane、以及金融企業家Steve Lockshin等跟投,先前的投資者Spark Capital與Lerer Hippeau亦持續參與,且「交易界的喬丹」、Point72 Ventures的創始人Steven Cohen將會在Mirror的董事會中坐擁一席之地。
Mirro是一個健身串流平台,產品就跟一般的全身鏡沒什麼兩樣,但它是一塊LCD面板,並內建攝影機、揚聲器,不使用的時後就是一面普通鏡子,當你想健身,「鏡子」上就會同時出現你的影像還有課程影像內容─就像你照鏡子、用電視看Youtube健身,只是Mirro把這些功能一次整併起來,同時還能連接你的穿戴裝置如Apple Watch進行生理數值追踪。 Mirro最近還推出了一對一私人教練課程,一檔課程只要40美元,就可以透過鏡子跟教練進行在線實時課程,Mirror將會開發更多不同類別的在線課程,提供使用者更多的選擇。
過去一年Mirror快速擴張,包含這次已經進行了三次融資,而這一輪的金額幾乎是先前單次募資額的兩倍,就連時代雜誌都稱Mirror是2018年最棒的發明之一,也看出居家健身市場在美國的潛力備受關注。
@奇點創創

