Betting Big on the Metaverse

Have you ever considered ordering McDonald’s in the Metaverse?!

This may not have made it onto your bucket list yet but watch this space, it’s soon to become a reality.

The fast-food giant filed ten trademark applications on February 4 covering McDonald’s and McCafe for a virtual restaurant to deliver food in the metaverse & in real life.

Trademark lawyer Josh Gerben said:

“You are hanging out in the metaverse and getting hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door a little while later.”

But it doesn’t stop at McDonald’s.

On February 3, American bakery chain Panera Bread filed for a trademark for a “Paneraverse” that includes NFTs, virtual entertainment services, and a virtual reward programme.

In even more Metaverse news, Meta Platforms is testing new features allowing creators to make money by selling digital assets & experiences within its virtual reality (VR) platform Horizon Worlds.

It is also testing out a “creator bonus” program for a small set of Horizon Worlds users in the US, through which it will pay participants each month for using new features the company launches.

Just like the path of YouTube, the Metaverse could become a platform for regular people to start earning money and even make it big.

At the moment, the Metaverse is not yet fully developed. But brands are already betting big on the Metaverse & mapping out what place they will hold in the virtual reality world.