We are excited to welcome Jean-Yves Laguillez as the next speaker at this quarterly’s Innovation: China & SEA Startup Ecosystems — Decrypted!
Innovation (Powered by Sinofy) is an immersive series of talks exploring technology and business in the APAC region. Powered by Sinofy Group, Innovation is assembling some of the greatest minds of freelancers, startup founders, and multinational company executives. Speakers from all over the globe will dive into conversations on the current technology and business trends, VCs, legal landscapes and more. Discussions will help shape your understanding of Asian technology and business environments, as well as help foresee the opportunities within the region.
Jean-Yves is an authentic China expert. As a C-Executive with strong experience in developing business, marketing strategy, sales and leading companies in China and Asia, for 10 years, he has led and developed businesses across borders and cultures.
He is the co-founder and CEO of Emotion Digital, an agency located in Shanghai and Paris, which helps western brands enter and develop into China through digital marketing on Chinese platforms. After co-founding Emotion Digital, Jean-Yves has the ambition to continue to build the bridges between China and the Western world by helping companies to develop in China and better understand the digital environment. With over 10 years of direct experience in China as a top executive, he brings his expertise to his agency and clients, helping them to define and execute their Chinese business stories.
Jean-Yves will explore “how to be visible in the Chinese market” in this installment of Innovation.
But first, we managed to ask him a few questions to get a taste for the insights he’s going to give as he explores the Chinese market.
Compared to the West, could you name a few fundamental differences in current Chinese consumer behavior that Western marketers tend to overlook?
Chinese consumers are buying BRANDS. Building brand awareness should be top priority for a new company entering the Chinese market. Whatsmore, marketers should pay attention to the services and aesthetics, including packaging, as Chinese consumers have a higher expectation than Western consumers. The importance of Chinese cultural elements and the rise of national pride puts more pressure on foreign brands. Western marketers should pay much more attention to design and offer products specifically for the Chinese market to meet customers needs and bring them the expected value for money as a foreign brand.
Would you say that the saying “Chinese use e-commerce not to save time but to spend time’’ is correct?
Yes, this is very true!
Shopping in China is entertainment and a social experience. China consumers go online to see what is new or what’s trending and do not hesitate to spend lots of time doing so. In the West, consumers go online to search for a specific product, and expect a fast and smooth shopping experience.
What kind of role does social media play in influencing Chinese consumers’ decisions?
When Chinese consumers want to buy a product, the first thing they will do is search for information on the internet. Is this a product of good quality? Is the brand good? Are there some positive or negative reviews about the product? However, they do not check websites, they check social media on their mobiles. Social media is where brands can build on-line reputation, and give trust to consumers.
Jean-Yves’s immersive experience, dedication and enthusiasm for the Asian market is true testament to his knowledge and insights he will provide. We hope you can join us for China & SEA Startup Ecosystems — Decrypted on January 17th at 11AM GMT.
**Attendance is free**
Register here: https://forms.gle/XG1s6yzAYzGejbdW7
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