SIREN News May 2017

Welcome to SIREN news for May 2017 where you can catch up on the latest news from across Dentsu Aegis Network.

News

• Dentsu Aegis announced Merkle’s acquisition of DIVISADERO, a data-driven analytics consultancy in Spain.

• Dentsu Aegis welcomed leading performance marketing company, Leapfrog Online to the network.

• Posterscope signed a global partnership with The Digit Group, a company specialising in smart city technologies.

• Isobar launched MindSight Direct, a proprietary applied neuroscience product, to decode complex human responses & generate actionable insights.

New Business & Campaigns

• mcgarrybowen & Brita upped the positivity on Twitter with the campaign #FilterYourFeed, replacing negative posts with positive messages & GIFs.

• 360i & National Geographic Channel launched a Facebook Chatbot promoting new show ‘Genius’ where users can chat to Einstein.

• Posterscope UK & Shop direct launched a real-time ‘always-ready’ programmatic ad-serving platform.

• gyro’s emotional PSA on domestic violence for Joe Torre Safe at Home Foundation was named US Creative Work of the Week by the Drum.

• Vizeum UK won broadcast media responsibilities for leading specialist bathroom retailer bathstore.

• The Story Lab brought the TV-sensation “Ninja Warrior” to Austria.

People

Jane Lin-Baden at Isobar India’s Mumbai office

• Paolo Stucchi was promoted to CEO of Dentsu Aegis Italy.

• Sarah Hofstetter, CEO of 360i, was named in Adweek’s Power List.

• SK Biswas was promoted to CEO of Dentsu Aegis Network Indonesia.

• Dentsu Aegis Canada appointed Sandy Di Felice as Chief Marketing Officer.

• Sven Huberts was promoted to Director of Strategic Growth for Isobar EMEA.

• gyro promoted Adryanna Sutherland to be its first Chief Operating Officer.

Awards & Events

• Dentsu Aegis Network hosted a Facebook Live Q&A with Chris Nicola & Laura Goddard from the MKTG Urban Partnerships Team.

• 360i US VP of Product Development Jason Bell was named one of Ad Age’s Martech Trailblazers.

• Dentsu Aegis Network APAC won a Silver and two Bronzes at the Effie awards in Singapore.

• MKTG Canada & CEO Brian Cooper were honoured at the 2017 Sponsorship Marketing Awards with Agency of the Year & Hall of Fame titles.

• Carat Ireland was named Agency of the Year at The Media Awards in Dublin.

• Firstborn & Mountain Dew teamed up with the NBA to create a digital hub where fans can learn about players & get involved.

• Carat UK was named Best Video Advertising Agency by Digiday.

• Dentsu Aegis Network released the latest episode of UNBOXED, speaking to experts within our network on how AI will continue to disrupt our industry & transform our business & lives.

CSR

• Isobar France & UNESCO developed the digital platform jesuisinternet.today to promote peace & security in the digital economy.

• Posterscope SA & WWF partnered for Earth Hour, a global movement raising awareness for climate change.

• Dentsu Aegis Network Canada united to celebrate International #DayOfPink, to raise awareness & celebrate diversity.

In other news…

• iProspect US’ client summit took place in New Orleans; two days exploring key trends & strategy for 2017.

• MKTG UK created a 5D experience at Westfield for outdoor apparel brand GORE-TEX®.

• iProspect UK explored the rise of AI in a blog recapping the importance of the topic at Ad Week Europe.