SIREN News August 2017
Published in
4 min readAug 16, 2017
Welcome to SIREN news for August 2017 where you can get up to date on all the latest news from across Dentsu Aegis Network.
News
- Dentsu Aegis Austria welcomes media.at, one of the country’s leading media agencies, to the network.
- Dentsu Aegis begins the roll out of PII-based data platform to power centralised planning and activation.
- mcgarrybowen San Francisco’s “Why I March” spot is nominated for an Emmy for Outstanding Commercial.
- Carat and 360i USA are named on the Forbes 25 Most Important Agencies of the 21st Century list.
New Business & Campaigns
- 360i works with Oreo to send experimental flavours to individual fans.
- Posterscope & Carat UK develops a real-time traffic data campaign launching Vauxhall’s new Insignia Grand Sport.
- Leading LGBT+ Hub myGwork partners with Isobar to evolve the myGwork branding & communications strategy.
- iProspect MENA is appointed as digital performance agency for Atlantis, The Palm, a 5-star Dubai resort.
- mcgarrybowen US wins the American Express Global Creative account.
- Isobar US & Alpha DNA — a data provider to hedge funds — proves the link between digital strength and revenue in a new piece of cutting-edge research.
People
- Dentsu Aegis appoints Dominic Shine as Global Chief Technology Officer.
- iProspect Netherlands appoints Saskia Wagenmakers as Managing Director.
- Eduard Amiel is appointed Managing Director of Carat Barcelona.
- Michela Bellini is named Managing Director of Isobar Italy.
- Werner aus den Erlen is appointed Chief Product Officer of Dentsu Aegis Network Germany.
- Borja Ortiz-Echagüe joins MKTG as Manager of Motorsports.
Awards & Events
- In the latest episode of UNBOXED, Dentsu Aegis Network Canada clients and team members discuss the communications revolution that social media is powering and the remarkable business opportunities for brands.
- iProspect Australia wins Best Content Strategy at the 2017 Content Marketing Awards for their work with Starwood.
- Posterscope UK is honoured with two awards at the Clear Channel Outdoor Planning Awards.
- Amnet Asia wins Silver for Programmatic Agency of the Year 2017 at the Marketing Magazine Group awards.
- blue-infinity is recognised with Microsoft’s Gold Cloud Productivity competency, highlighting their business & technical capabilities.
- Mitchell President Sarah Clark hosts a panel at the IABC World Conference discussing how to strengthen business partnerships.
- Will Swayne, Global President of Carat, discusses the changing world of the agency in our latest #DANLIVE Q&A.
CSR
- Dentsu Aegis Network wins three gold medals at the 2017 Media Trust Triathlon.
- IQ Mobile launches a Virtual Reality circus show for children in hospital, donating smartphones and headsets to Herzkinder Austria.
- dentsu X supports Southeast Asian entrepreneurs at Ignite accelerator, the first innovation conference held by Techshake.
In other news…
- Carat Hong Kong works with adidas to create a Facebook chatbot to boost engagement.
- Isobar Kenya & Gillette break a world record for the most people shaving in a single venue.
- Dentsu Aegis Canada & Google launches an internship programme bringing innovative thinking to its agencies.