SIREN News August 2017

Welcome to SIREN news for August 2017 where you can get up to date on all the latest news from across Dentsu Aegis Network.

News

• Dentsu Aegis Austria welcomes media.at, one of the country’s leading media agencies, to the network.

• Dentsu Aegis begins the roll out of PII-based data platform to power centralised planning and activation.

• mcgarrybowen San Francisco’s “Why I March” spot is nominated for an Emmy for Outstanding Commercial.

• Carat and 360i USA are named on the Forbes 25 Most Important Agencies of the 21st Century list.

New Business & Campaigns

• 360i works with Oreo to send experimental flavours to individual fans.

• Posterscope & Carat UK develops a real-time traffic data campaign launching Vauxhall’s new Insignia Grand Sport.

• Leading LGBT+ Hub myGwork partners with Isobar to evolve the myGwork branding & communications strategy.

• iProspect MENA is appointed as digital performance agency for Atlantis, The Palm, a 5-star Dubai resort.

• mcgarrybowen US wins the American Express Global Creative account.

• Isobar US & Alpha DNA — a data provider to hedge funds — proves the link between digital strength and revenue in a new piece of cutting-edge research.

People

• Dentsu Aegis appoints Dominic Shine as Global Chief Technology Officer.

• iProspect Netherlands appoints Saskia Wagenmakers as Managing Director.

• Eduard Amiel is appointed Managing Director of Carat Barcelona.

• Michela Bellini is named Managing Director of Isobar Italy.

• Werner aus den Erlen is appointed Chief Product Officer of Dentsu Aegis Network Germany.

• Borja Ortiz-Echagüe joins MKTG as Manager of Motorsports.

Awards & Events

• In the latest episode of UNBOXED, Dentsu Aegis Network Canada clients and team members discuss the communications revolution that social media is powering and the remarkable business opportunities for brands.

• iProspect Australia wins Best Content Strategy at the 2017 Content Marketing Awards for their work with Starwood.

• Posterscope UK is honoured with two awards at the Clear Channel Outdoor Planning Awards.

• Amnet Asia wins Silver for Programmatic Agency of the Year 2017 at the Marketing Magazine Group awards.

• blue-infinity is recognised with Microsoft’s Gold Cloud Productivity competency, highlighting their business & technical capabilities.

• Mitchell President Sarah Clark hosts a panel at the IABC World Conference discussing how to strengthen business partnerships.

• Will Swayne, Global President of Carat, discusses the changing world of the agency in our latest #DANLIVE Q&A.

CSR

• Dentsu Aegis Network wins three gold medals at the 2017 Media Trust Triathlon.

• IQ Mobile launches a Virtual Reality circus show for children in hospital, donating smartphones and headsets to Herzkinder Austria.

• dentsu X supports Southeast Asian entrepreneurs at Ignite accelerator, the first innovation conference held by Techshake.

In other news…

• Carat Hong Kong works with adidas to create a Facebook chatbot to boost engagement.

• Isobar Kenya & Gillette break a world record for the most people shaving in a single venue.

• Dentsu Aegis Canada & Google launches an internship programme bringing innovative thinking to its agencies.