SIREN News December 2017

Welcome to SIREN news for December 2017. The last month of the year was a busy one, with appointments, acquisitions and awards. Read more from around Dentsu Aegis below.

News

• California dreamers: what happened when creatives descended on Palo Alto for Craft Matters Hack.

• Stef Calcraft is appointed as UK and Ireland Executive Chairman.

• We welcome leading performance marketing agency Oxyma to the network.

• National Geographic & 360i launch first-ever voice-powered meditation app for veterans.

New Business & Campaigns

• 360i teams up with Ben & Jerry’s to create foodie Facebook filter for Jimmy Fallon’s new flavour.

• Pogba re-boots Adidas Predator in Facebook Live activation.

• Try to give this fridge chills: Isobar NowLab creates a fridge which only opens when you scare it.

• iProspect US releases their 2017 Q3 Paid Social Trends Report.

• MKTG Spain works with BMW to feature as the first automotive company to sponsor shows at the Gran Teatre del Liceu in Barcelona.

• Carat Germany wins media buying account for the German Government, Federal Press Office.

People

• Carat USA names Angela Steele as Chief Strategy Officer.

• Dentsu Aegis promotes Adrian Roeling to President of Amplifi ANZ.

• Carat USA CEO, Michael Epstein, is one of MeidaPost’s 2017 Media All Stars.

• Jean Lin features in Campaign Asia “Then & Now” speaking about her first job in adverstising.

• 360i Chairman Bryan Wiener features in Digiday podcast on ‘Making It’.

• gyro promotes Kate Howe to UK CEO.

• 360i CEO Sarah Hofstetter speaks at Fortune’s Most Powerful Women Next Gen Summit.Awards & Events
• AB InBev’s Cubanisto gets the creative juices flowing at the Isobar Academy EMEA program in Amsterdam.

• Carat USA wins two Internationalist Awards for Innovative Digital Marketing Solutions.

• Vizeum Austria win Gold VAMP-award for IKEA catalogue cover-shooting campaign.

• iProspect Russia tops the AdIndex Digital Index 2017.

• mcgarrybowen Hong Kong wins silver at WARC Prize for Asian Strategy for work with Manulife.

• 360i CEO Sarah Hofstetter speaks at Fortune’s Most Powerful Women Next Gen Summit.

• Data analysts from across the network join forces with Google to ‘Hack’ solutions for present-day media challenges.

CSR

• Our DAN Climate Challenge quiz raises awareness of environmental issues and what we’re doing to solve them. Find out if you’re a polar bear, fish or penguin!

• NBS Brazil wins healthcare & wellness award for Blind Passion project helping disabled people attend sporting events.

• Take a closer look at #changethepicture campaign from 360i, Amplifi, Posterscope & Gleam for International Mens Day.

In other news…

• blue-infinity Linked by Isobar’s #TechChallenge2017 reveals recipe for winning in tech.

• Mitchell launch Ripple, an innovative influencer marketing approach based on hyper-local expertise.

• Isobar Finland and Arla launch new Augmented Reality campaign to get kids excited about milk.