SIREN News Jan/Feb 2017

Welcome to the first SIREN News update of 2017! Read on for the latest news across the Dentsu Aegis Network, including new business wins, campaigns, awards & events, CSR activity and exciting people news.

News

• Dentsu Aegis Network launched the 2017 Tech Matrix listing the hottest trends & tech from #CES2017. Read the full report here.

Dentsu Aegis Tech Matrix launched at CES 2017

• MKTG UK was appointed the lead agency to activate Cadbury’s partnership with the Premier League, including experiential and events. Read Event Magazine’s coverage of the news here.

MKTG will be the lead agency activating Cadbury’s partnership with the Premier League

• Isobar announced the winners of its global recruitment competition ‘Future Faces’ through an innovative digital platform for users to create their own Future Face Avatar. Check out the platform here.

Isobar are looking for future faces. Are you one of them?

• Dentsu Aegis welcomed leading digital transformation player blue-infinity (Switzerland) & Dwi Sapta, Indonesia’s largest independent advertising & media group. Read the full press release here.

Blue-Infinity is a leading player in digital transformation headquartered in Geneva, Switzerland.

New Business & Campaigns

• 360i UK’s ‘Price-Drop’ social media campaign boosted sales for Lidl’s most successful Christmas ever.

Lidl cut price of lobster in its stores the more people tweeted about it.

• Digital Republic Linked by Isobar won Uber’s Egypt account to create content marketing and ad-tech solutions for the brand.

Key to the agency’s selection was its strength in consumer insight and their strategy to combat the unique challenges presented by the distinctive Egyptian market.

• Ad Week named Firstborn’s holiday VR game one of the ‘Coolest Agency Holiday Cards’ of 2016.

Firstborn created a remarkable Santa-themed room-scale VR video game.

• Standard Chartered awarded their global media remit to Carat Singapore, including media duties across more than 60 markets.

The work will be led out of Singapore and covers more than 60 markets.

• Dentsu Aegis Network Austria launched intelligent ad banners which adapt to the consumer’s screen area.

Adaptable Ad Banners by Dentsu Austria

• Dentsu Aegis Network launched Amplifi in New Zealand led by Richard Pook, Head of Amplifi New Zealand. Read more here.

Dentsu Aegis Network’s global media investment arm, Amplifi, has expanded into the local market with Richard Pook taking the reins.

• Canon & 360i US swapped music stands for printers working in real-time in a live orchestra performance.

People

• Roz Chinchiolo, Managing Partner of Fetch San Francisco, spoke about her career and leadership style in the latest Time Out With..

“Everyone has a different background and when working with different teams and clients it’s beneficial to have that understanding. I hope that it has made me a better leader.”

• Dentsu Inc. appointed Toshihiro Yamamoto as its new President and CEO.

• CEO of Posterscope UK, Stephen Whyte, spoke to Campaign on OOH & programmatic.

• Ashish Bhashin, CEO of Dentsu Aegis South Asia, named 2017 People to Watch in India’s premium business paper Mint.

• Dentsu Aegis Network appointed Klaus Nadler as CEO of Carat Germany. Read more here.

• Haystac Australia appointed Jason Carnew as General Manager. Read more here.

• Dan LaCivita, CEO of Firstborn, was profiled by Forbes as he joins its Agency Council.

Awards & Events

• Dentsu Aegis Network’s Vizeum & Isobar Malaysia were named Agencies of the Year by Campaign Asia.

• 360i’s Adaptoys, adapted tech helping people with disabilities play with their children, was named a 2017 ‘Inclusive and Creative Ad Culture Disruptor’ by Campaign.

• iProspect France was named Offremedia’s Agency of the Year 2017 in the Pure-Players category.

• gyro was selected to speak at Social Media Week in New York on the AI empowered social influencer.

• Carat Hong Kong won Campaign Asia’s Agency of the Year.

• mcgarrybowen was named Advertising Age’s ‘2017 comeback agency of the year’.

CSR

• Dentsu Aegis Network APAC & Google launched Demo Day, an event celebrating 8 female founders from its successful female foundry accelerator programme in the region.

• Dentsu Aegis France proudly partnered with Positive Planet for its annual ceremony recognising economic and entrepreneurial initiatives that help fight poverty.

• Dentsu Aegis Network & The Times of India (TimesPro) introduced a Post Graduate Diploma in Digital Marketing, a first-of-its-kind collaboration.

2017 Trends Reports

• Read Carat’s Top 10 Trends Report here.
• Read iProspect’s Future Focus Report here.
• Read Posterscope’s 2017 Predictions Report here.

In other news…

• Posterscope UK held ‘How do we solve a problem like creativity?’ debate chaired by Campaign.

• UK MD of MKTG Michael Brown featured in Event Magazine looking ahead to experiential in 2017.

• Ortovox, a leading mountain sports supplier, appointed IQ mobile as its mobile agency.

For more of the latest news from Dentsu Aegis Network, visit our website: www.dentsuaegisnetwork.com