SIREN News January/February 2018

Welcome to SIREN news for January and February 2018. We’ve had some great new business news, thought leadership releases and innovative campaigns in the last two months. Read more below.

News

• Dentsu Aegis comes out on top in the 2017 RECMA ranking for media billings.

• Our Digital Society Index launches at Davos. How well are countries building a digital economy that works for all?

• Dentsu Inc. announces Full Year 2017 results to the Tokyo Stock Exchange.

• Ad spend 2018: we forecast an improved outlook for the year ahead.

New Business & Campaigns

• mcgarrybowen salutes athletes and employees as Superheroes in United Airlines Winter Olympic campaign.

• The Bitcoin Bucket: KFC now accepts Bitcoin for fried chicken thanks to campaign by GRIP Canada.

• Dentsu Aegis welcomes digital marketing solutions provider, HelloWorld to the network.

• 360i Europe celebrates nearly half a million shares of ‘Emojional Rollercoaster’ augmented reality campaign for Lidl.

• MKTG stages a Gatorade Pop-Up in New York with Augmented Reality elements from Firstborn.

• 2018 is the year of ‘Augmented Humanity’ in Isobar’s top trends for the year ahead.

People

• Dentsu Aegis appoints Susana Tsui as China CEO.

• Isobar promotes US VP Dave Meeker to global innovation role.

• Carat China promotes Eric Weng to Chief Technology Officer & Head of e-Commerce.

• mcgarrybowen Hong Kong hires Koyi Wu as Channel & Content Director.

• Matt Seiler joins Dentsu Aegis US in brand solutions role.

• Jonathan Tse joins dentsu X China as President.

Awards & Events

• 360i CEO Sarah Hoffstetter is named Creative All Star by MediaPost.

• Hacking is helpful: we roll out Craft Matters Creative Hack in Canada.

• iProspect is named Agency of the Year by Digiday.

• Missed CES this year? Isobar shares an in-depth recap of everything you need to know for 2018.

• Amnet’s Global President, Ashwini Karandikar, is selected to judge the Festival of Media Global Awards.

• iProspect France is recognized as Media Agency of the Year by Offremedia.

• The future will be voice activated! In UNBOXED Episode 13, we hear from experts across our network to find out how digital assistants are changing how consumers interact with brands and how voice AI can help brands solve business challenges.

CSR

• Brands that want to create a positive impact in the world need to start choosing KPIs to match, says Lars Holm Senior CSR Manager in Campaign Magazine.

• Gyro collaborated with Cherryduck to create the Coat Tree for help the homeless this Christmas.

• Looking back at a successful year of the Female Foundry Accelerator Programme.

In other news…

• How the paid search landscape changed in 2017 in iProspect’s Q4 Paid Search Report.

• Outdoor is reaching its big bang moment. Posterscope MD Glen Wilson in Campaign.

• The right-brain of the internet. iProspect on what makes Pinterest unique.