SIREN News July 2017

Welcome to SIREN news for July 2017 where you can catch up on all the action from the Cannes Lions Festival of Creativity and latest news from across Dentsu Aegis Network.


  • Tencent and Dentsu Aegis Network signed an exclusive strategic partnership at Cannes Lions Festival of Creativity.
  • Dentsu Group won 28 Lions at Cannes Lions Festival of Creativity, including 12 awards for Dentsu Aegis Network.
  • Dentsu Aegis welcomed Novus, a multi-platform content and brand publishing agency, to the network.
  • iProspect launched 30x30, a global accelerator programme to educate & mentor female entrepreneurs.

New Business & Campaigns

  • Dentsu Mitchell Australia won UNIQLO’s media remit as the retailer increases its focus on e-commerce and digital.
  • Vizeum Norway won the global account for Hurtigruten, a leading cruise operator.
  • Isobar Malaysia & Mudah, Malaysia’s largest e-marketplace, encouraged young people to get organised for Eid al-Fitr with ‘Goodbye to Good Buy’ campaign.
  • gyro US worked with Grant Thornton to launch its first US-wide campaign in eight years.


  • Firstborn Senior Strategist Heather Beck featured in American Banker.

Awards & Events

Cannes Lions Festival of Creativity

  • Nigel Morris, CEO DAN Americas & Group Strategy & Innovation, and Facebook’s Carolyn Everson hosted a session ‘How to Data’ shared as part of a series of Facebook Live broadcasts.


  • Isobar Brazil & radio station 98FM created ‘Safety Bike Radio’ to help prevent cars from hitting cyclists.

In other news…

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