SIREN News June 2017

Welcome to SIREN news for June 2017 where you can catch up on the latest news from across Dentsu Aegis Network.

News

• Dentsu Aegis Network US was recognised by General Motors as 2016 Supplier of the Year.

• Dentsu Aegis welcomed Accordant, Australia’s leading customer experience & personalisation agency, to the network.

• Dentsu Aegis announced the acquisition of leading Turkish digital agency, SesliHarfler.

• Dentsu Aegis has a strong line-up of events at Cannes Lions, including sessions with Facebook, Tencent, Microsoft & World Economic Forum.

New Business & Campaigns

• Oreo worked with 360i US to launch the #MyOreoCreation contest where fans can dream up the next Oreo flavour.

• Accor Hotels appointed iProspect France for their global on and offline media buying.

• iProspect US released the latest Q1 2017 Paid Search Trends Report.

• gyro Chicago was named Agency of Record for Grant Thornton, launching a new brand campaign, creative platform & media plan.

• Isobar India won the global digital mandate for Titan spanning 32 markets.

• mcgarrybowen London brought the Budweiser frogs back to launch Bud Light in Britain.

People

• Isobar promoted Rohan Lightfoot to Managing Director, APAC.

• 360i Europe appointed Rikke Wichmann-Bruun as Managing Director.

• Baldiri Ros joined gyro Madrid as Executive Creative Director.

• Sean O’Brien was appointed CEO of MKTG & Posterscope APAC.

• Kai Exos, Isobar Canada Chief Creative Officer, was named an Empower Top 50 Ethnic Minority Leader.

• Olivier Deletombe was appointed General Manager of Vizeum France.

Awards & Events

• Dentsu Aegis LATAM brought together top leaders at its regional summit focusing on people, data & content.

• Carat Australia’s Andrew Hardeman was named among the country’s best young talent in B&T’s 30 under 30 awards.

• 360i’s Adaptoys won the ‘People’s Voice Award’ for Branded CSR at The 2017 Webby Awards.

• iProspect Netherlands won Gold at the IAB Europe MIXX awards.

• Posterscope US picked up two major awards at the 75th OBIE Awards, Silver for ‘Contextual OOH’ & a ‘Craft Award for Digital Design’.

• Carat Canada had record year at the Media Awards winning ten awards for work with clients including GM & Danone.

CSR

• Greenpeace & Dentsu Jayme Syfu Phillipines collaborated to shed light on the issue of plastic pollution.

• Dentsu Aegis Austria celebrated 6 years of charity partnership with Lebenshilfe at a sports day at the Vienna Athletics Association.

• Dentsu Aegis Bulgaria’s community day worked to benefit kids & museum treasures at the National Museum of History.

In other news…

• 360i UK opened applications for its annual Summer School in London.

• Vizeum SA launched TV sync technology, allowing brands to sync ads across TV, mobile, & tablet.

• iProspect on Google’s latest marketing summit ‘Google Next’ looking to new features & products.