SIREN News June 2017
Published in
4 min readJun 16, 2017
Welcome to SIREN news for June 2017 where you can catch up on the latest news from across Dentsu Aegis Network.
News
- Dentsu Aegis Network US was recognised by General Motors as 2016 Supplier of the Year.
- Dentsu Aegis welcomed Accordant, Australia’s leading customer experience & personalisation agency, to the network.
- Dentsu Aegis announced the acquisition of leading Turkish digital agency, SesliHarfler.
- Dentsu Aegis has a strong line-up of events at Cannes Lions, including sessions with Facebook, Tencent, Microsoft & World Economic Forum.
New Business & Campaigns
- Oreo worked with 360i US to launch the #MyOreoCreation contest where fans can dream up the next Oreo flavour.
- Accor Hotels appointed iProspect France for their global on and offline media buying.
- iProspect US released the latest Q1 2017 Paid Search Trends Report.
- gyro Chicago was named Agency of Record for Grant Thornton, launching a new brand campaign, creative platform & media plan.
- Isobar India won the global digital mandate for Titan spanning 32 markets.
- mcgarrybowen London brought the Budweiser frogs back to launch Bud Light in Britain.
People
- Isobar promoted Rohan Lightfoot to Managing Director, APAC.
- 360i Europe appointed Rikke Wichmann-Bruun as Managing Director.
- Baldiri Ros joined gyro Madrid as Executive Creative Director.
- Sean O’Brien was appointed CEO of MKTG & Posterscope APAC.
- Kai Exos, Isobar Canada Chief Creative Officer, was named an Empower Top 50 Ethnic Minority Leader.
- Olivier Deletombe was appointed General Manager of Vizeum France.
Awards & Events
- Dentsu Aegis LATAM brought together top leaders at its regional summit focusing on people, data & content.
- Carat Australia’s Andrew Hardeman was named among the country’s best young talent in B&T’s 30 under 30 awards.
- 360i’s Adaptoys won the ‘People’s Voice Award’ for Branded CSR at The 2017 Webby Awards.
- iProspect Netherlands won Gold at the IAB Europe MIXX awards.
- Posterscope US picked up two major awards at the 75th OBIE Awards, Silver for ‘Contextual OOH’ & a ‘Craft Award for Digital Design’.
- Carat Canada had record year at the Media Awards winning ten awards for work with clients including GM & Danone.
CSR
- Greenpeace & Dentsu Jayme Syfu Phillipines collaborated to shed light on the issue of plastic pollution.
- Dentsu Aegis Austria celebrated 6 years of charity partnership with Lebenshilfe at a sports day at the Vienna Athletics Association.
- Dentsu Aegis Bulgaria’s community day worked to benefit kids & museum treasures at the National Museum of History.
In other news…
- 360i UK opened applications for its annual Summer School in London.
- Vizeum SA launched TV sync technology, allowing brands to sync ads across TV, mobile, & tablet.
- iProspect on Google’s latest marketing summit ‘Google Next’ looking to new features & products.