SIREN News March 2017

Welcome to SIREN news for March 2017 where you can catch up on the latest news from across Dentsu Aegis Network.

News

• Jerry Buhlmann, CEO of Dentsu Aegis Network, spoke to CNN’s Nina dos Santos about globalisation & the digital economy at the International Advertising Association. Read more from the session here.

• Dentsu Aegis Network UK hosted DAN Live, a two-day event showcasing the collaborative nature of our operating model. See more from the event on Facebook here.

#DANLive event hosted in London

• Posterscope UK won a partnership with the Tate art gallery to broadcast David Hockney’s iPad paintings across the country. Read more about Posterscope’s campaign on their blog.

Hockney’s LA Garden receives premiere on DOOH across the UK

• Dentsu Aegis Network celebrated International Women’s Day with pledges made across the network to #ConquerTheDivide. See more from the campaign here on Medium.

New Business & Campaigns

• Absolut and 360i US transformed the GRAMMY® Awards into a national stage for the launch of the brand’s newest vodka.

Absolut launch at the GRAMMY awards

• MKTG UK & Cancer Research launched a ‘smart bench’ network in London to tie in with World Cancer Day where users can donate £2 using contactless technology.

An MKTG UK and Cancer Research ‘smart bench’

• gyro US and HP worked with actor Christian Slater to create a unique new web series highlighting the vulnerability of printers to hacking.

Christian Slater in the new web series from HP and gyro US

• The Story Lab brought the Ninja Warrior TV programme phenomenon to the Netherlands.

Ninja Warrior

• Haystac Australia won Skyscanner’s PR, data, creative and media relations remit.

• Dentsu Aegis Network extended its digital marketing offering in Malaysia with the launch of Colombus.

Launch of Columbus Malaysia

People

• Isobar promoted Tim Doherty to APAC Chief Creative Officer.

• Joanne Quillan was appointed Chief Operating Officer of Posterscope UK.

• Dr. Ulrike Handel was appointed CEO of Dentsu Aegis Network Germany.

• Mario D’Andrea, President of Dentsu Aegis Brazil, was named a Jury President at Cannes Lions 2017.

• Michael Epstein was promoted to CEO of Carat US.

• Doug Ray was promoted to Head of Product & Innovation for Dentsu Aegis Network US.

Awards & Events

• 360i US was honoured in Ad Age’s A-List issue for the 7th year running as ‘Standout’ and ‘Creative Innovator’.

• Isobar shortlisted the top 13 need-to-know technologies from CES 2017 in a new report.

• Isobar was named top digital agency in APAC by Campaign.

• Carat Denmark was named Agency of the Year in the MyImage agency rankings, the largest analysis of ad agencies in the country.

Rene Westendahl, Managing Director, Carat Denmark

• Dentsu Aegis Australia announced RingAround, an innovative technology and app to facilitate last-minute retail shift-filling, as the winner of its idea incubator programme Brainbox.

• Dentsu Aegis Network became the number two agency in India, overturning 80 years of industry rankings.

Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia

CSR

• Dentsu Aegis Network UK launched The Code, a programme that pledges 50,000 hours of training, workshops and mentoring to schools in the UK.

• Carat and Posterscope Netherlands worked with the Long Fund charity, to raise awareness of air pollution using mobile and digital.

• Isobar Brazil & Unicef launched the #BeforeItsTooLate campaign to engage people to support vulnerable children around the world.

In other news…

• Mike Reisman, President of MKTG Sports & Entertainment Team, discussed lessons for marketers from Super Bowl 2017 with Ad Week.

Mike Reisman

• iProspect US highlighted top mobile trends and strategies from Q4 2016 in its new Paid Search Trends report.

• Simon Ryan, CEO of Dentsu Aegis ANZ, spoke about his vision for the group’s digital future in the Australian Financial Review.

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