SIREN News November 2017

Welcome to SIREN news for November 2017. October was a busy month for the network, with new business wins, awards and thought leadership & research. Read more from around Dentsu Aegis Network below.

News

• Sanjay Nazerali, Carat Global Chief Strategy Officer, leads NY Ad Week panel on YouTube Influencers.

• Vizeum wins US, Europe and Africa media duties for AB InBev.

• Dentsu Aegis welcomes leading products and service design studio Kraftwerk to the network.

• Dentsu Aegis Network launches Amplifi in Malaysia, now in 8 markets across Asia Pacific & 39 countries worldwide.

New Business & Campaigns

• Dentsu Aegis & Twitter release research on maximizing ROI of promoted content, providing insights on where to invest.

• 360i US wins digital, social media, & customer relationship management duties for MINI.

• Vizeum releases latest in Trends Series, exploring our future relationship with machine learning.

• Carat Australia wins L’Oreal media pitch, including buying, planning & strategy.

• MKTG & SRi launch Decoding 2.0 study, sharing unique research into customer responsiveness to brand messaging in sponsorship.

• 360i US launches “The Open Mic Project” for Absolut Vodka in partnership with Rita Ora.

People

• Isobar Australia promotes Erik Hallander to Managing Director.

• Elise Mitchell, CEO of Mitchell, is named President of the ICCO.

• Firstborn SVP of Content Development, Alex Krawitz speaks to ClickZ.

• Antoine Dubois is named General Manager for iProspect France.

• Stephen Whyte, Posterscope CEO, shares his view on mobile & OOH with Campaign.

• Claudia Colaferro, CEO of Dentsu Aegis LatAm, speaks to Globo TV on Hear Her Voice study.

• Ramon Alonso, Director General of Amplifi, features in the “Think with Google Innovators” series.

Awards & Events

• “We have to trust the machines and that’s the trade off.” Jeremy Hull, VP of Innovation at iProspect US, speaks at World Summit of Innovation in New York.

• 360i Europe wins big at the DADI awards including the Chairman’s Award for driving sales using social.

• Isobar Malaysia wins Gold at Spikes Asia and is named ‘Country Agency of the Year’.

• Dentsu Aegis Network Austria wins three IAB webAD awards for digital excellence.

• Vizeum Germany combines event and influencer marketing for a new H&M campaign.

• Carat, Posterscope and SesliHarfler — linked by Isobar Turkey, won Crystal Apple Awards.

• MKTG hosts third Experience Economy seminar, focused on driving business value through sponsorship.

CSR

• Posterscope and Dentsu Aegis work with the United Nations on the #goalkeeps17 campaign.

• Dentsu Aegis’ Alexandra Lima, UN Common Ground Coordinator, writes on charity whitewashing and why it’s time for real change.

• Dentsu Aegis & iProspect announce the second Female Foundry initiative which aims to mentor, develop & fund female entrepreneurs in Southeast Asia.

In other news…

• Isobar & PayPal Australia launch ‘Shop with Bae’ — the personal shopping chatbot.

• Carat Germany retains the media budget of its longtime clients Beiersdorf and Tchibo.

• 360i launches dedicated Amazon marketing practice.