SIREN News October 2017

Welcome to SIREN news for October 2017. September was a busy month, with lively discussion and debate at dmexco, AdWeekNYC and Spikes Asia, as well as a number of awards wins and pioneering thought leadership. Read more about the great stories from around our network below.

News

• Isobar’s US Digital Strength Index is featured in Harvard Business Review.

• 360i wins Digiday WorkLife award for Most Committed to Social Good.

• Dentsu Aegis welcomes Little Giant, leading New Zealand digital agency, to the network.

• Dentsu Aegis Network shares top 5 takeaways from dmexco 2017.

New Business & Campaigns

• mcgarrybowen creates “You In?” campaign for the US Open, celebrating New York as backdrop for the event’s legendary action.

• Chili’s names 360i US integrated media agency of record.

• Posterscope UK and Smirnoff Cider use location data & weather-activated DOOH to reach summer socialisers.

• Firstborn and Isobar will lead the digital & ecommerce transformation for fashion brand Lafayette 148 New York.

• iProspect US releases their 2017 Q2 Paid Search Report looking at efficiency and spend on social.

• Carat Australia wins media account for commercial real estate company CBRE.

People

Read more here.

• Nick Brien, CEO of Dentsu Aegis Americas, speaks to Brazilian newspaper Valor Economico.

• Victoria Gehrig is named Head of Acquisition Integration for Dentsu Aegis ANZ.

• Isobar CEO Jean Lin is interviewed by dmexco:talk.

• Isobar Brazil appoints new Head of Design, Camila Moletta.

• Belinda Murray is promoted to Managing Director of BWM Dentsu, Melbourne.

• Emily Kennedy, Associate Trading Director at Amnet, is interviewed by Insider.

Awards & Events

• Leaders from across our Network share their thoughts on key themes from dmexco 2017

• blue-infinity Linked by Isobar is named one of Salesforce’s top implementation partners.

• gyro US’ work for Surfrider Foundation is selected to appear in Luerzer Archive, a collection of the best print, TV & digital campaigns of the last 30 years.

• Ruth Stubbs speaks to CEO, designer & author Rachel Zoe about transforming digital with style at Ad Week NYC.

• Vizeum South Africa wins big at the Most Awards in Johannesburg.

• Carat UK wins Best Partnership for Smirnoff at the M&M Global Awards.

• Mitchell is recognised for their ‘Big Break: Discovering diverse Talent’ program at the Diversity Distinction in PR Awards.

• Isobar HK Creative Director, Gianni Gurnani, speaks to Spikes Asia TV. Gurnani also took to the stage to discuss what is blocking increased diversity in creative departments.

CSR

• Dentsu Inc. is named on the Dow Jones Sustainability Index for the second year running.

• Dentsu Aegis’ annual employee Check-in survey donation goes to El Desafío, an Argentinian charity promoting digital skills to combat poverty.

• Lars Holm, Global CSR Manager, on how agencies must join forces to achieve sustainability in Campaign magazine.

In other news…

• MKTG publishes latest insights piece, ‘When endorsers become creative directors’.

• Posterscope on why OOH is more relevant than ever in Campaign magazine.

• Carat ANZ and OOH!Media unveil world-first transactional data campaign for Cadbury.