SIREN News October 2017
Published in
5 min readOct 6, 2017
Welcome to SIREN news for October 2017. September was a busy month, with lively discussion and debate at dmexco, AdWeekNYC and Spikes Asia, as well as a number of awards wins and pioneering thought leadership. Read more about the great stories from around our network below.
News
- Isobar’s US Digital Strength Index is featured in Harvard Business Review.
- 360i wins Digiday WorkLife award for Most Committed to Social Good.
- Dentsu Aegis welcomes Little Giant, leading New Zealand digital agency, to the network.
- Dentsu Aegis Network shares top 5 takeaways from dmexco 2017.
New Business & Campaigns
- mcgarrybowen creates “You In?” campaign for the US Open, celebrating New York as backdrop for the event’s legendary action.
- Chili’s names 360i US integrated media agency of record.
- Posterscope UK and Smirnoff Cider use location data & weather-activated DOOH to reach summer socialisers.
- Firstborn and Isobar will lead the digital & ecommerce transformation for fashion brand Lafayette 148 New York.
- iProspect US releases their 2017 Q2 Paid Search Report looking at efficiency and spend on social.
- Carat Australia wins media account for commercial real estate company CBRE.
People
- Nick Brien, CEO of Dentsu Aegis Americas, speaks to Brazilian newspaper Valor Economico.
- Victoria Gehrig is named Head of Acquisition Integration for Dentsu Aegis ANZ.
- Isobar CEO Jean Lin is interviewed by dmexco:talk.
- Isobar Brazil appoints new Head of Design, Camila Moletta.
- Belinda Murray is promoted to Managing Director of BWM Dentsu, Melbourne.
- Emily Kennedy, Associate Trading Director at Amnet, is interviewed by Insider.
Awards & Events
- Leaders from across our Network share their thoughts on key themes from dmexco 2017
- blue-infinity Linked by Isobar is named one of Salesforce’s top implementation partners.
- gyro US’ work for Surfrider Foundation is selected to appear in Luerzer Archive, a collection of the best print, TV & digital campaigns of the last 30 years.
- Ruth Stubbs speaks to CEO, designer & author Rachel Zoe about transforming digital with style at Ad Week NYC.
- Vizeum South Africa wins big at the Most Awards in Johannesburg.
- Carat UK wins Best Partnership for Smirnoff at the M&M Global Awards.
- Mitchell is recognised for their ‘Big Break: Discovering diverse Talent’ program at the Diversity Distinction in PR Awards.
- Isobar HK Creative Director, Gianni Gurnani, speaks to Spikes Asia TV. Gurnani also took to the stage to discuss what is blocking increased diversity in creative departments.
CSR
- Dentsu Inc. is named on the Dow Jones Sustainability Index for the second year running.
- Dentsu Aegis’ annual employee Check-in survey donation goes to El Desafío, an Argentinian charity promoting digital skills to combat poverty.
- Lars Holm, Global CSR Manager, on how agencies must join forces to achieve sustainability in Campaign magazine.
In other news…
- MKTG publishes latest insights piece, ‘When endorsers become creative directors’.
- Posterscope on why OOH is more relevant than ever in Campaign magazine.
- Carat ANZ and OOH!Media unveil world-first transactional data campaign for Cadbury.