SIREN News September 2017

Welcome to SIREN news for September 2017 where you can catch up on the latest news from across our network.

News

• Dentsu Aegis Network announces new Global HR Director.

• Dentsu Aegis welcomes leading New Zealand agency, Little Giant, to the network.

• Dentsu Aegis Network APAC celebrates three female leaders named in Campaign Asia’s Women to Watch list 2017.

• Carat is named the number one Global Media Agency Network by RECMA for the fourth consecutive year.

New Business & Campaigns

• 360i & Hanes challenge fans to think like Michael Jordan in an interactive mobile experience to see if you’re as ‘chill as MJ’.

• mcgarrybowen US and Marriott embrace the hotel’s ‘Golden Rule’ philosophy with ad spots showing heartfelt moments.

• Posterscope Brazil’s mosquito killer billboard will feature in a Wellcome Collection exhibition on the relationship between graphic design and health.

• Isobar launches the world’s first virtual reality emotional measurement and analytics platform.

• Carat and Posterscope Singapore work with Mondelēz to launch Oreo Thins sampling machines.

• MKTG Canada negotiates a landmark deal for Scotia Bank with Maple Leaf Sports & Entertainment.

People

Time Out With…

• iProspect names Rohan Philips as Global Chief Product Officer.

• Mitchell President Sarah Clark named Forbes ‘9 Marketing Experts CMO’s Need to be Aware Of’.

• Dominic Ng joins Vizeum China as Chief Executive Officer.

• Petros Karachalios is appointed CEO of Dentsu Aegis Greece.

• Giovanna Angiolillo is appointed Chief New Business & Marketing Officer for Carat Spain.

• Dentsu Aegis ANZ appoints Catherine Krantz newly created Head of Diversity and Inclusion.

Awards & Events

• In the latest episode of UNBOXED, we hear from experts across our agency client teams for Mondelez, Major League Soccer, & Cadillac, as they show us how working together has enabled us to deliver superior results that help our clients win.

• Carat Australia’s Sara Hilgendorf & Carat NZ’s Josh Reiri-Allen are named Yahoo7’s Digital Stars Award.

• Firstborn US’ culture & talent initiatives, including an annual pop-up art show, are recognised by AdAge.

• Claudia Colaferro, President of Dentsu Aegis Network LatAm, is appointed jury member for Festival of Media LatAm.

• mcgarrybowen Netherlands is named in the top 10 creative agencies in Amsterdam.

• Charlie Wylie, Managing Partner MKTG UK, speaks at the 2017 Ministry of Sports Marketing Conference on creating business value for sports sponsorships.

• Carat UK’s CEO, Rick Hirst joins some of the brightest minds in marketing, media and entertainment to discuss #MakeBrandLove with Oath.

• Sławomir Stępniewski, CEO of Dentsu Aegis Network Poland and Chief Innovation for NCE is a special guest of Google Think with Innovators series, discussing his unique perspective on the intersection of communications, technology and creativity.

CSR

• Dentsu Aegis Network UK puts its skills to use to help Manchester’s homeless.

• Dentsu Aegis announces Common Ground partnership with Malaria No More, supporting the charity in achieving its goal of ending malaria in a generation.

• Businesses must engage with UN Sustainable Development Goals, writes Frank Krikhaar, Dentsu Aegis Network Global CSR Director, in the Telegraph.

In other news…

• iProspect US and Twitter partner to launch the DAN|Twitter Video Studio in North America.

• Isobar Global CEO Jean Lin shares the music she can’t live without in an interview with Digiday.

• Megin Gauntlett, senior Insight Executive at Posterscope on how they understand their global audience.