Breakthrough or Intrusive? An Analysis of the Donald Glover AirDrop

Elizabeth Hallbeck
May 3, 2019 · 6 min read

It shouldn’t surprise anyone that Donald Glover’s first ad for his Adidas sneakers was as cool as literally everything else Donald Glover has done.

But it was surprising, really freaking cool, and intrusive.

Catch up: 2019 Coachella-concert goers were pinged with an AirDrop photo request from the popular musician/actor/producer Donald Glover, also known as Childish Gambino, during the festival. Users who accepted the request then received a coupon for a free pair of Glover’s take on Adidas’…