Stop multitasking and start doing things properly

Tom Barker
Six Trends
Published in
2 min readJan 18, 2018
Suffering from digital overwhelment?

This is not yet another useless article to advise you about coping in the digital age. Or is it? The notion of ‘digital overwhelment’ is a hot topic full of self-help folk selling snake-oil and buzzwords. I even did it just now: overwhelment isn’t a real word.. unless you count the urban dictionary:

To feel overwhelmed; bombarded with more than enough; in excess; to the nth power

The fraught digital life is a complete cliché now. Everybody has too many emails, endless calls on their time with work-related social media, too many meetings, too many reports overdue. Then there is the time needed to read the self-help books about time management in the digital age, plus a few books on keeping a relationship going since your partner no doubt has the same porblem and you both crash when you hit the sack. Oh, and you’d better figure out how to use all the neat new replacements for LinkedIn, Facebook, email, instragram and Twitter now that those are all duplicating each other’s features and also causing overwhelment.

Okay, so you get it right? If you read this far then you just cracked the 10 second read-time limit that we apparently want our information served up in and clearly you’re either desperate for help or retired and enjoy reading about the problems of everybody still in work. I’m probably down to just 15% of my original audience in this paragraph so I’d better get to the message now. Here goes:

Stop multitasking.

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Tom Barker
Six Trends

President and CTO Six Trends Inc. Digital Transformation. Helped create world’s first Bluetooth Headset, London Eye ferris wheel, many projects with Zaha Hadid