Sixty Two Tales
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Sixty Two Tales

Elevating Music Experience Through Mixed Reality

Tune in to a Virtual Music Experience.

I’m sure we can all agree that social distancing & self-quarantine are necessary protocols to #flattenthecurve in the midst of COVID-19 pandemic.

Quarantine is definitely an isolating experience, but it doesn’t mean we can’t have fun. Fortunately, we live in an era of advanced technology. We can still get creative, keep in touch and do fun activities collectively despite the distance.

In an attempt to find new ways to cope with isolation and improve moods, we huddled and brainstormed on what could be the one thing people share that fosters positivity and creates connection with others instantly, no matter where we are from. And one of the answers is: MUSIC!

Music is an integral part of society. Virtually all cultures from prehistoric to modern times make music. People hum, clap, sing, sway, dance, bounce to music. Music can inspire and entertain. It also has a powerful psychological effect to improve health & well-being.

It doesn’t matter how you feel, music can amplify or change moods. Music allows us to empathize and relate to the sorrows or happiness the singer feels when she sings.

Since music offers a great avenue to make self-isolation more bearable, we thought what if we could enhance the experience virtually with Augmented Reality. That’s the idea behind AR music streaming app concept: MusikAR.

Sing with your Favorite Musicians in your own space!

Have you ever wanted to sing your heart out with your favorite musicians? Well, now you can do it from the comfort of your home! All you have to do is select which artist you’d like to sign with, pin it to the ground and resize to scale! Easy peasy.

You can also edit the video to match your aesthetic before hitting the share button to social media of your choosing.

Bigger Screens, Bigger Crew

Wait, what if I’m part of a fan base and I want to get my friends on the screen too?

We got you covered. What if you can simply connect your phone to your TV and voila! Here comes the choir!

There’s a countdown timer so you don’t have to worry about missing your spot before the song begins.

Karaoke session & promoting good behavior

Karaoke is a global phenomenon projected to reach USD $5 billion market size by 2024. It’s a social and fun activity to do with friends. Tons of digital products out there offer live karaoke. And in conjunction with The World Health Organization (WHO) & The United Nations (UN) global call out to creatives to help stop the spread of COVID-19, we explored a fun behavioral change karaoke session.

To practice good hand washing steps in 20 seconds, we thought of a sing along karaoke while washing your hands. You can pick your song and practice WHO handwashing steps! Obviously, don’t forget to share it out on social media to make sure your friends know how to do proper handwashing ;)

Seat selection

Here at Sixty Two, we tend to think how products can scale and provide solutions to broader audiences. How can MusikAR evolves and provides more value to potential users. We look into the different aspects of live music events and how Mixed Reality can improve the experience. One apparent issue is seat selection.

Mixed Reality can provide customers with more confidence when choosing seats. Customers can easily swing their phone 360 degrees to see the view of specific seats. This way, customers will always know how close or far they are to the stage and how good the view is.

We hope you enjoyed our music Mixed Reality app concept: MusikAR.

The current ongoing pandemic makes our creative juice running and think about how we can elevate technology to provide solutions to our ongoing social distancing situations.

Let us know what you think below! And if you’re keen to make this concept happen, do give us a shout!

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Sixty Two

Sixty Two

Group of digital product strategists & designers committed in creating highly relevant and well-designed products! http://sixtytwo.co hi@sixtytwo.co @sixtytwo

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