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Hidden Usability Gems in Skalar’s New Website

While we know GDPR and tracking capabilities are a hot-topic these days, we needed a solution that gave us better tracking and data on who our users were, where they come from, and how long they are staying on our website. By improving our insights and tracking capabilities, we can further improve the user experience. If you’re curious, you can read about it here . 😉

How did we do it?

Being a designer myself, I often ask how something was executed. It’s in my nature. Having researched and explored various CMS options, from building our own to working with external partners, we finally landed unanimously on Squarespace as the most preferred solution for us at this time. We used Figma to mock-up the website beforehand, ensuring that the CMS could change and update the components we designed easily and quickly. Special thanks to , for taking our Figma mock-ups and developing our website.

Even though Skalar builds digital products, we knew that by using an out-of-box CMS solution would provide us with cost savings and greater efficiency in maintaining and updating our website, an important attribute to an entrepreneur.

Jens and the team created a visual library of elements to ensure our design system would be flexible yet systematic with our future vision of Skalar as a brand.

For this project, we put our heads together and improved our strategy, brand consistency, and overall experience of the site. Prior to the mock-ups, we had various brainstorm sessions, strategic planning meetings, and conversations with specific stakeholders. Ensuring that everyone had contributed to the project was key, so we had virtual feedback sessions, surveys sent to the entire company, online meetings to get feedback on areas that needed further improving, getting closer to launch with each iteration. In a nutshell, we applied the Skalar methodology to our own website, and we certainly couldn’t have done it without our framework.

If you haven’t checked out yet, you’re missing out. We invite you to check out our case studies to get a more in-depth understanding of how Skalar helps companies grow, prosper and reach success.

Originally published at on August 24, 2021.



Skalar is a smart digital product company. We believe in synergy of business, design and technology. And we do this by creating solutions, services and business models that make a difference. Smart processes and smart results — that’s the Skalar way.

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Smart digital products, the skalar way. |