Why buying fonts in bulk will always be a smart choice.

Madiha Yameen
Sep 6, 2018 · 5 min read

Fonts are like clothes, no matter how much you want to buy this font, you will always find another even better font you just have to have!

Everyone has a thing for something. For some, it is makeup, others have a thing for video games, there are people who prefer shopping over everything.

For us, it is fonts.

It could be like a lipstick shade you keep buying over and over. Or the way half of your closet comprises of only one color because you always ‘reach out for it,’ and just ‘cannot help yourself.’

You might as well join Font-aholics Anonymous.

Fonts: Mothica Bold, Alchemila, Norffo

I’m a stickler for straight, thin-line, sans-serifs and I have a frightening number of similar-looking fonts. When I am in need of something different, maybe a brush type in script, retro, or something Art Deco, I find myself ending up buying fonts I am going to use or twice only. Bottom line: it gets expensive really fast.

Secondly, on a sober note, going against the licensing which comes with fonts (free fonts especially!!) may seem harmless but it can catch up with you really fast.

The first step to recovery is admitting the problem, accepting the fact that you have a problem.

Problem: We buy similar-looking fonts which are our type (pun unintended) and we buy fonts which look very attractive, are worth the price but we never end up using them enough. Lastly, we are scared of all the legal-licensing-tough-to-pronounce-big-words phenomena.

Fonts: Solo, Quiche, Atlas, Banny, Rosie, Nieven, Chathing, Young

So, what’s the solution? How do you cut back on buying fonts like a kid in a candy store with a credit card (yeah, we need to update our references)?

Font Packs! There are many design resources available online and a number of them are generous enough to sell anywhere from 6 to endless number of fonts for a price of one (or two, at times) in one font pack. Sometimes, they are even free!

Here are five reasons why you should buy font packs over single fonts or downloading free fonts.

Free stuff comes with a price:

Free stuff is pretty much useless:

High quality, premium fonts are sometimes offered for free for a limited time by the designers. But again, with a limited license.

No clutter. Complete license:

Font packs are thematic and cohesive:

Each font pack has a specific style and contains fonts which work in combinations. Buying one font can be very cost effective in this case.

Font packs come with font families:

Sometimes you need a font in a slightly heavier weight, at times you need this exact same font to be slightly thin or to have ornaments or outlines (humans are never satisfied) and the wishes keep piling up.

You know who fulfill these wishes? Font families. You know where you get those huge font families with a complete license and an affordable price tag? Font packs.

I rest my case.

Design + Sketch

The best collection of articles, tips, tutorials, and stories on designing and prototyping with Sketch and beyond

Madiha Yameen

Written by

Digital Media Marketer, SEO-enthusiast, Designer, and everything in between. Talk to me about cost-friendly digital marketing for your business!

Design + Sketch

The best collection of articles, tips, tutorials, and stories on designing and prototyping with Sketch and beyond

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