Optical corrections in logo design

Logo Geek
Apr 12, 2016 · 6 min read

Perfect can look imperfect (and via-versa)

Last year Google released a new identity, and part of that was a G icon that the company used on its social media profiles.

Type design ‘Overshoot’

There’s a really great blog by type designer Tobias Frere Jones that explains Type Mechanics which I recommend reading to really understand the macro details needed to design really great type, but one area from his blog series I want to raise here is Overshoot.

Gestalt theory

The human brain can do some amazing things. As the world around us is so complicated, our brain attempt to organize visual components into groups of ‘unified wholes’. There’s a physiological term to describe this, and it’s called Gestalt.

Irradiation Phenomenon

If you design a dark logo on a white background you’ll most likely need to design a white version too so the logo is versatile.


Want to be a better designer?

Check out ‘The Project Prescription’ — It’s a set of digital documents that allow you to streamline your processes as a graphic designer. I bought it instantly on impulse, and 100% certain it will make me more money as a freelance designer. Find out more here.


Design + Sketch

The best collection of articles, tips, tutorials, and stories on designing and prototyping with Sketch and beyond

Logo Geek

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Logo Geek

Logo Geek shares useful resources for designers who love logo design & branding. Managed by @ianpaget a designer of visual identities. Visit http://logogeek.uk

Design + Sketch

The best collection of articles, tips, tutorials, and stories on designing and prototyping with Sketch and beyond