What is the correct way to write bullet points?

10 tips on how to use bullet points.

Kate Abrosimova
Sep 4, 2019 · 2 min read

1. Begin each bullet with the same part of speech. For example, “verb + ing-form.”


A software developer can grow by:

  • turning into a software architect
  • getting promoted to a team leader
  • becoming a full-stack developer


A software developer can grow by

  • turning into a software architect
  • when a company promotes them to a team leader
  • they can become a full-stack developer

2. Make each bullet look and sound like a mini-headline. Make bullets bold if they are followed by an explanation sentence.

Like this:

A great marketplace creates the following benefits for buyers and sellers:

  • Convenience. Renting an apartment in one click on a mobile phone is easy.
  • Safety. Performing a thorough background check on users ensures safety on the platform.

3. Keep your bullet points symmetrical. All of them must have the same number of lines. Like in the example above.

4. Remember that bullets are not necessarily sentences. They can be short phrases with no subject.

5. Throw some targeted keywords in your bullets. Search engines like bulleted lists.

6. End the text introducing your list with a colon if it’s a complete sentence. If it’s a fragment, forget the colon and jump straight into the list.

Complete sentence:

Here are 7 steps to design an app:




A sprint planning meeting where the team

7. If your action items need to take place in a specific order, use a numbered list rather than bullets.

8. Don’t start your bullets with a dash (-). Dots or numbered lists always look better.

9. Never end bullets with semicolons (;). Please!

10. Try to use bullets whenever you can.

Before you go

👏 Clap if you enjoyed this article so I’ll know this topic is interesting!
🤔 Comment to put your take on the article idea
🙂 Click join to get copywriting tips to your Telegram
📭 Email for copywriting and content marketing projects


Quick and to-the-point blogs about copywriting for copywriters in technology.

Kate Abrosimova

Written by

Copywriter, co-founder of Kaiiax. Subscribe to my writing channel on Telegram → https://t.me/sketch_box


Quick and to-the-point blogs about copywriting for copywriters in technology.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade