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Moving forward
Thoughts, insights and visions on future and design by @sketchin
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Welcome, Sketchin Immersive Design Practice
Welcome, Sketchin Immersive Design Practice
Sketchin launches a Design Unit to explore the new frontiers of immersive experiences.
Sketchin
Apr 28
Designing for and with the Extremes
Designing for and with the Extremes
Using Extreme Personas as a co-design and validation tool to design better products & services, and to expand business opportunities…
Sketchin
Oct 19, 2021
Diversity creates more precise design constraints and better solutions.
Diversity creates more precise design constraints and better soluti...
Inclusive design sparks a shift in thinking: embracing the skills of humans and their diversity to design top products and services.
Sketchin
Sep 21, 2021
Latest
Experience Mapping between the design tool and transformation driver.
Experience Mapping between the design tool and transformation driver.
To support the ever-increasing demand for incremental innovation and disruption, it is essential to be clear about the fundamental…
Sketchin
Apr 10
Sarah Corti is our new Chief Design Officer
Sarah Corti is our new Chief Design Officer
Luca Mascaro appoints Sarah Corti as Chief Design Officer to gain even more focus on ethics and sustainability and reserve energies for the…
Sketchin
Feb 18
Agile dojos for organizations in transformation
Agile dojos for organizations in transformation
An organization’s transition to agile forms requires upheaval of the status quo and may be perceived as scary. Field experience has…
Sketchin
Dec 1, 2021
Sketchin expands its management team to prepare for the next phase of growth.
Sketchin expands its management team to prepare for the next phase of growth.
We changed our organizational structure introducing four new General Managers and adjusting the goals of another GM to spread the design…
Sketchin
Aug 3, 2021
Towards an inclusive approach to design
Towards an inclusive approach to design
As individuals and designers, we are looking for a direction to consistently incorporate the themes of inclusion into our culture and…
Sketchin
Jul 6, 2021
Data Driven User Experience Research
Data Driven User Experience Research
Systematic and advanced analysis of complex data opens up new possibilities for increasing the power of UX Research analysis
Sketchin
Jun 29, 2021
Mapping, measuring and evaluating experiences
Mapping, measuring and evaluating experiences
Sketchin reissues a new, revised version of its paper on Experience Monitoring, a tool for assessing experience and giving design and…
Francesca Di Mari
Jun 22, 2021
Differences and interconnections between Journey and Experience
Differences and interconnections between Journey and Experience
Distinctions and points of contact between two profoundly different concepts often perceived as synonymous.
Sketchin
Jun 14, 2021
A very human learning on AI
A very human learning on AI
Thoughts and considerations on AI, how it affects our lives, its state of the art and applications.
Francesca Di Mari
Apr 27, 2021
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