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Moving forward
Thoughts, insights and visions on future and design by @sketchin
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Integrating AI in design and innovation processes
Integrating AI in design and innovation processes
Design is becoming a symbiosis between man and machine, where AI plays a key role in bringing innovations and improvements. Here’s how we…
Sketchin
Jan 31
Do androids dream of electric creativity?
Do androids dream of electric creativity?
Reflections on artificial intelligence, human creativity, and the relationship between man and automation.
Sketchin
Jan 31
Venture Building. Market innovation from concept to growth
Venture Building. Market innovation from concept to growth
Launching a new venture is the shortest and most effective way to reach new targets, conquer new markets, contain risks and preserve your…
Sketchin
Apr 11, 2023
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User Centred Design is dead, long live sustainable value!
User Centred Design is dead, long live sustainable value!
User Centred Design actually evolves, embracing a concept of sustainable, lasting value that benefits multiple stakeholders and contexts…
Sketchin
Jan 31
Designing new forms of citizenship
Designing new forms of citizenship
The relationship between people and public services is changing. A design-driven approach to public administration can facilitate the full…
Sketchin
Jan 31
A new season for immersive technologies
A new season for immersive technologies
The Metaverse is an evolving concept: immersive technologies offer new business opportunities, provided that design can interpret them for…
Sketchin
Sep 4, 2023
GenZ and Retail: identity affirmation through purchasing habits
GenZ and Retail: identity affirmation through purchasing habits
Young people experience purchasing as a social act: behaviours and places reflect the desire for authenticity, affirmation and autonomy of…
Sketchin
Sep 4, 2023
An answer to corporate sustainability: Venture Building
An answer to corporate sustainability: Venture Building
Sustainability is a strategic asset for companies. Creating new ventures based on this value improves social and environmental well-being…
Sketchin
Sep 4, 2023
A transdisciplinary approach to designing better services and spaces
A transdisciplinary approach to designing better services and spaces
Spatial and Service Design together can create rewarding environments where people’s needs are met beyond their expectations.
Sketchin
Sep 4, 2023
Purpose, time, culture. Innovation strategy essentials
Purpose, time, culture. Innovation strategy essentials
After our Venture Building events in Rome and Milan, we asked the speakers to share their experiences with the community.
Sketchin
Sep 4, 2023
AI-assisted design. Exploring the limits of human-machine collaboration
AI-assisted design. Exploring the limits of human-machine collaboration
Artificial intelligence (AI) has recently become an increasingly important tool in many industries. Creatives apply it to their…
Sketchin
Sep 4, 2023
Why do corporate innovation strategies fail?
Why do corporate innovation strategies fail?
Innovation has become imperative for companies, but the possibility of failure is high for reasons internal to the organisational…
Sketchin
Sep 4, 2023
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