How to do the SEO Opportunity Sizing of a Brand wrt Competitors?
In this article, I will explain to you “How to do Opportunity Sizing of your Brand with respect to your competitors in terms of SEO?”
However, before explaining to you the steps to do the Opportunity Sizing, first let me explain to you What Opportunity Sizing is and What are the benefits associated with it.
What is Opportunity Sizing in SEO?
In SEO, Opportunity Sizing means identifying the number of pages and keywords that bring traffic to your competitors website from the search engine.
However, the role of opportunity sizing isn’t limited to finding the keywords and trafficked pages but it also helps us to understand the information architecture of your competitors. Which type of information architecture search engines favors for your competitors.
After identifying the highly ranked pages of your competitor you can understand the type of content your competitor has added in their webpages. Say for example, for a particular product page you might have missed some features to add in your product page but your competitors do have added the same which improves the user experience and hence, gives the advantage to rank better.
How to do Opportunity Sizing of a Brand wrt its Competitors?
- First identify the products, services, or solutions your brand is selling to the customers.
- Once you identify your brand’s products or services, Google it to find out the top players already ranking for your product category.
- Now, here you get the actual competitors whom you are going to compete on the search engine.
- Once you have your search engine competitors list, identify the keywords (which brings traffic to there webpages) they are ranking for your target country. Now, export these keywords and start your primary and secondary bucketing process. For example, In the primary bucket you can keep pages like Homepage, Internal Page, Resource Page, Product Page, Solutions Page, Services Page, Other Pages whereas in the secondary bucket you can further bifurcate your primary bucket. For example, you can bifurcate your product pages into different prime products you are selling, adding blogs, press release, pdfs in the secondary bucket and so on.
- Now, once you do the primary and secondary bucketing of all your competitors pages one by one, you have to identify the traffic each primary and secondary bucket are bringing to your competitor’s website. Similarly, you have to identify the number of unique pages your competitors have created to bring such traffic to their website.
