Content Marketing Case Study: How an Interior Design and Build company navigated through a global pandemic?
About:
A leading bespoke workspace interior design and build company, heavily dependent on blue-collar workforce for the “build” part of their business, was no stranger to crisis management. But this one was a first and one of a kind.
Brief:
The company wanted to address customer concerns with empathy, educate all about the changes being done at the organisational level and planning through the uncertain times.
It responded with meaningful approaches to give its audiences a reason to believe that we’ll get through this crisis and move forward together.
“We see high importance in the ability to close the full-funnel, and understand the customer journey — online and offline, especially during such uncertain times when it is important to humanise our business more than ever, and make everyone feel safe”
– CEO & Co-Founder
Approach:
Awareness and Consideration — To ensure business continuity and help its clients navigate these uncertain times, the company designed the Workplace Restart Programme to craft bespoke solutions for its clients.
The primary focus was on the wellbeing of individuals while adhering to all the latest safety measures — from the last mile execution team to company employees joining back in the new normal — all-inclusive.
The Execution was Content-Driven:
- Video driven awareness campaigns
- Creating downloadable best practices’ assets to help companies re-evaluate the way they work — the starting point being — to diversify one’s business model and build a workplace strategy that is proactive, adaptable and comprehensive.
- Email campaigns targeting existing and potential client base
- Process documents for the in-house team to follow through
Result:
Goodwill from clients, prospects and in-house team, insights for future campaigns, conversation-driven conversions, media mention drove traffic and confidence that we are stronger together.
Personal Note from Skilfinity:
We are here with you to fight the crisis together. Contact us to know more at info@skilfinity.com.
Explore how Skilfinity can help you build your content portfolio, market them to the right audience and positively impact your SEO.
https://skilfinity.com/blog/content-marketing-case-study-global-pandemic-resources/
