The Power of Branding a Small Business

When you think of any big company, the branding is probably the first thing to come to mind.

In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.

Branding

Companies with No Identity

It’s not hard to find companies that lack brands when you look online — or that haven’t invested the right time or effort into their branding.

Companies with Identity

Now think about the companies that have become international house-hold names.

These companies have exciting names like ‘Apple’, ‘Adidas’, ‘Coca-Cola’, ‘Nike’, ‘Microsoft’, ‘Disney’, ‘Nintendo’, ‘Red Bull’, ‘Starbucks’ and they have interesting and unique logos. Remember, all of these successful companies started as a small business too!

Many of these logos have gone on to become almost cultural symbols and are now emblazoned on t-shirts and scrawled onto homework diaries around the world.

The websites are in-keeping with this, so are the adverts and even the products conform to an identity. People look for these brands now as a sign of quality and because they know what to expect.

Some people even consider themselves ‘fans’ of these brands and
get behind them 100%.

Brands make you recognizable, they make it far easier to monetize and they give your business a cohesive vision that will drive you forward and that will win you fans.

This is the power of branding and this is what we’re going to learn how to do for your own business.