Skills21
Published in

Skills21

6 Tips To Write That First Cold Email Effectively

Koussai Issaoui, Skills21 alumni and expert behind cold email training session.
Koussai Issaoui, Skills21 alumni and expert behind cold email training session.

“Email marketing is like dating” — Koussai Issaoui

#1: Use a catchy subject line

“[URGENT] You’ve got ONE DAY to watch this…”

#2: Make it personal

#3: Do your research

#4: Give value

#5: Use the AIDA framework

#6: Measure your performance through your funnel stages

  • The open rate: If it is low, it means your subject line is weak
  • Unsub-rate: measures the percentage of unsubscribes from your newsletter. If it is low, it means either your content has a bad quality, you don’t provide value, or you include too much promotion.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store