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7 SEO Techniques To Create Content And Increase Blog Traffic

Mohamed Islem Ounalli CEO WritUp and expert behind skills21 “Intro to SEO” training session.
Mohamed Islem Ounalli CEO WritUp and expert behind skills21 “Intro to SEO” training session.

1 — SEO keywords:

There are types of keywords, a primary one for which you want to rank and secondary ones that support the latter. A good keyword is related to your business, has a good number of searches by your prospects, and has low competition. It is better to work on long-tail keywords. These are characterized by a high conversion rate and at the same time are less competitive. Many tools can help you choose the right keywords, such as Google Search Console, Google Trends, and Ubersuggest.

2 — Meta title:

A meta title defines the title that is displayed in search results.

  • Use your primary keyword in the meta title
  • The number of characters shouldn’t exceed 65
  • Make it unique and catchy
  • A meta title is different from the title of the page

3 — URL:

Use your keyword in your URL, try to make it short, separate words with dashes, and avoid using dates.

4 — Number of words:

The longer your content, the more valuable and thus better classified by Google. You can use this magic formula ✨ to calculate the ideal competitive number of words to write:

Average of the first 5 results that appear in the search * 2
6.752 * 2 = 13.504 words 💥
Calculating the idea number of words of this article using the formula provided by the expert.
A demo of how we did it and how can you do it too to win over your competitors!

5 — Density:

How many keywords should you or are you allowed to use?

The ideal keyword density is 1%. For example, if you’re writing an article that contains 100 words, you shouldn’t use your keyword more than one time. And for an article of 500 words, you can repeat it 5 times.

6 — Titles:

You can use 4 Tips to optimize your titles:

H1 tag in this article is : 7 SEO Techniques To Create Content And Increase Blog Traffic.

7 — Images:

You can use these tips to optimize your images:

  1. Be specific with your alt text and use your keyword in it.
  2. Compress your pictures, for instance you can use Compressor.
  3. Preferably use JPEG and PNG formats.

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