Get Traction by SEO & Viral Content

This content is a short summary of the Skills21 Training session ‘Inbound Acquisition’ delivered by Adel Hedhili.

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common techniques associated with SEO include producing high-quality content, optimizing content around specific keywords, and building backlinks.

How SEO works?

Google, or other search engines, has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all these data back to the search engine to build an index. The latter is then fed through an algorithm that matches all that data with your query.

This algorithm looks at many factors, including the words of your query, relevance, and usability of pages, the expertise of sources, and your location and settings. Search engines are also constantly refining their algorithms to deliver users the best results.

Improving SEO

When working on improving a site’s SEO, optimization may include:

• Title Tag and Meta Description optimization
• Internal Link optimization
• Earning external links (backlinks) to the website
• Improving Site Speed
• Improving Mobile Friendliness & User-Experience
• Producing high-quality content to fulfill a user’s search intent.

Trust & Authority

Trust, authority, and expertise are considered by the search engines as part of the ranking algorithm. Trust factors include the technical aspects — like the use of SSL certificates (especially for e-commerce websites) — and the content that actually appears on a website, like having a privacy policy page.

Is your website an authority in your field or business sector? Do reputable websites within the same field link to pages on your website? Does your business have reviews in Google My Business? These are all signals that can help establish your website authority.

Link building

When working on link building, we focus on three things:

• Inbound Links (backlinks): A safe and helpful technique when generating backlinks is to register your website in relevant trade organizations, or business directories. After all, we do want customers to find you. So appearing where your customers would search makes sense.
• Producing Content: The best way to produce backlinks to your website is by producing content that people want to see. This includes blog posts, useful internal pages, and social media content. And be aware of duplicate content. Google sanctions plagiarism.
• Internal Links: The links you have within your website to other internal pages are also very important and help users find what they need. They also give search engines a better idea of the structure of your website, establish a hierarchy, and give an understanding of what a page is about.

Useful Tools for SEO

Google Trends

A search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.

Google Keyword Planner

A tool designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing.

Google Search Console

A web service that allows webmasters to check indexing status and optimize visibility of their websites.

How to Craft a Viral Post?

A viral post is a publication that is very likely to be shared quickly by a big number of users. There are many ingredients for virality. But the most important are:

-Social Currency: People share things that make them look smart and cool.

-Emotions: Messages that evoke strong emotions get shared more, specifically emotions of awe, excitement, humor, anger, and anxiety.

-Practical Value: People share things of practical value. They want to be helpful to others.

-Stories: People remember and share stories much better than lifeless information.

If you are interested in pursuing a sales career, Skills21 is the right solution for you. We help you, not only develop tech sales skills but join promising startups in the MENA and Africa. To get more details about us, please visit https://www.getskills21.com/