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How To Use KPIs To Effectively Measure Your Progress And Achieve More Goals

How To Use KPIs To Effectively Measure Your Progress And Achieve More Goals article by skills21.
Photo Credits: Skills21.

What are key performance indicators (KPIs)?

How can we use these KPIs?

Are there standard ones to use?

1- SAAS:

Annual Recurring Revenue(ARR) = Monthly Recurring Revenue(MRR) * 12

2- Subscription:

  • Gross user churn: total lost customers (canceled subscription) in a given period over prior period total customers.
  • Paid CAC: cost per customer acquired through paid marketing channels (total marketing spend in a month / total customers acquired via paid channels in a given month)
  • A KPI should be directly related to business goals.
  • To find suitable KPIs, your goals should be SMART (specific, measurable, attainable, relevant, and time-bound).
  • Focus on few key metrics that matter the most.
  • Consider the company’s stage of growth.
  • Pay attention to both lagging and leading indicators.
  • Think like a doctor. 👇
1. What are the questions you need to ask your patient to better assess his/her situation and recommend a suitable treatment? 2. What information are you looking for from these questions or indicators?

Can KPIs be used to measure performance for personal goals?

  • Number of dates per month
  • Number of leads per week
  • Number of leads per medium
  • Conversion rate: Number of dates / Number of leads * 100
  • Time from lead to date
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