Unpacking the future: 4 Saas trends for companies

SaaS is a software distribution method where the end user does not buy the software itself, but the right to use it. The popularity of SaaS has been particularly growing in recent years, and today SaaS can be called the leading service model in the software market. In this blog post, we look at trends in SaaS development.

Where is SaaS going and what should we expect from it in the future?

In the Exploding Topics article 80+ SaaS Statistics and Trends, it is reported that according to a study by the Harvey Nash Group, SaaS is considered the most important technology in terms of business growth. Indeed, the SaaS market is constantly growing. In 2022, the SaaS market was worth $186.6 billion. On average, the industry grows by 18 percent per year, and continues to grow. Gartner estimates that 95% of new digital workloads will be deployed on cloud-based platforms by 2025

SaaS development enables companies to adapt to the changing business world along with it, promoting growth and success. By developing their services with the SaaS service model, companies also gain flexibility and scalability, and can offer a better customer experience with easily accessible cloud-based online services.

Development of individual solutions for a narrow user base

Creating your own software becomes easier, one of the SaaS trends is the development of solutions designed for specific tasks for companies. Companies have started to develop such software for their own internal or administrative use, and are not distributed publicly to users. However, such software developed as an in-house solution may eventually be released to the general market and become one of the products offered by the company.

Search engine optimization for SaaS

As with all digital content, by investing in Search Engine Optimization, SaaS service providers can get a large amount of organic quality traffic and reach their target audience effectively. An expert assessment of the impact of SEO on the popularity of SaaS solutions suggests that search engine promotion can bring up to 68% of the service provider’s total number of potential customers.

A personal approach to each customer case

SaaS companies are interested in growing their user base and long-term customer relationships. One of this year’s biggest SaaS trends is investing in personalization.

A personal or customer-specific approach to each individual customer is a great opportunity for SaaS companies to achieve high customer loyalty at low costs. Customization can be, for example, calling by name, personal welcome videos or even personalized search results that are given to the user after analyzing his previous search queries.

Implementation of artificial intelligence (AI) and machine learning (Machine Learning) in SaaS

Machine learning is a process where a program learns from a large amount of data. The more user data the program receives, the more personalized the service becomes. Since personalization is one of the SaaS trends, as mentioned earlier, many service providers have already implemented similar machine learning in their products. The unlimited possibilities of machine learning & artificial intelligence in SaaS products help companies achieve better results and attract more users.

For example, the cloud service provider Amazon Web Services (AWS) has a wide range of different ready-made machine learning and artificial intelligence services that can be integrated into SaaS services. Machine learning tools available in AWS, such as Amazon SageMaker and Amazon Personalize, offer scalability and flexibility for data processing, model training, and prediction model creation. With the help of machine learning, SaaS service providers can analyze a large amount of user data, identify user behavior patterns and create personalized recommendations and predictions. This supports the trend of personalization, which is an important part of the modern SaaS business.

How we develop digital services and applications at Skillwell

SaaS trends create new rules of the game. Our expert teams utilize these trends in innovative solutions that meet the various needs of customers. We are AWS SaaS Factory partners, so we are always on the cutting edge of SaaS development and know about all the latest innovations and development trends.

If you are ready to develop an app and want to discuss the app idea, please contact us for an individual evaluation. We can answer right away how much app development costs, what kind of development process we prefer and what the finished app could possibly look like.