Photos You Absolutely Need While Selling Online
If your pictures don’t do the selling then you shouldn’t sell online
When you do wholesale, retailers need to determine if your products are a fit for their customers. If they don’t get that information from your photos, then they’ll probably skip to the next brand.
This is not a post about how to take good photos. You’ll find plenty of articles about that.
Let’s run through the questions in retailers head and see see if your photos answer those questions
Question 1: What does the product look like?
Question 2: What does the packaging look like?
Question 3: What’s the scale?
Question 4: Is it part of a collection?
Question 5: Can I promote these to my customers?
Good photography also means the retailer can also use your product photos to promote you to their customers.
It elevates the status of your brand.
You can add them to your press kit.
It’s easier to justify higher prices which are necessary to sell handmade goods. You put a lot of work into making. The photography can feel like more annoying work.
But think about it in marketing dollars.
Good photography also shows your brand in a great light.
Which is why good photography is one of the main criteria we use to determine whether to accept a maker on SKUE. The main criteria are of course handmade and originality.
Vinit is co-founder of SKUE, a marketplace for makers to get retail-ready and sell to stores. If you are a professional maker selling handmade products and think you are ready for wholesale, apply here.
