The Work Before the Work

How we got to Series A as a Slack-first company

TroopsHQ
TroopsHQ
Jan 26, 2017 · 6 min read

Messaging alone isn’t enough

Troops, at its core, is an intelligent sales assistant that helps sales teams update their CRM’s frequent and valuable information, so they can make better decisions.

Bots require proactive intelligence

When we built a Slack app, we knew customers needed help triaging and driving actions around CRM data. Our early experiments with the human “Troops Bot” had helped us understand what worked, and what didn’t.

  • Getting reminders based on certain activities to log specific information in their CRM: Were there agreed-upon next steps with the customer? What were they and when do they need to happen by?
  • Sharing key wins easily with their team and without cluttering everyone’s inbox:

People want the quickest experience possible

Early on, we realized that purely conversational exchanges don’t necessarily mean a good bot experience. This is especially true for our target personas who are incredibly busy and want things “to just work.” We had to figure out how to dramatically reduce the friction to taking a core, high-value action.

Make it come to life

We learned early on to ship fast, and show customers. Even if the product was half-baked, we would only be able to get real feedback if we put something into our customers hands. It turns out, showing real, tangible product also helps with investor conversations — sometimes more so than metrics or other KPIs.

What’s next for Troops

Today, we’re seeing firsthand how companies are reorienting their workflows around the most human (digital) behavior on earth: messaging.

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