2020 Updates To Adspeak
People need us to help them reclaim their boldness, so we are going to push that word on millennials and Gen Z until their eyes burst into flames.
Internal Memo
From: Stan, Bold Brands CEO
To: All Employees (paid and unpaid)
From January 1, 2020 until roughly March 11, 2020, with every single campaign we aimed to reach our target demo of “bold multicultural millennials.” Well, times have changed, and you are being called to action. Not by the government or a force greater than yourselves, but by me, Stan, your CEO.
Humanity has always needed great advertising, and whether they realize it or not, they need it now more than ever.
We, the executive team at Bold Brands Inc., are doing what we do best — rewriting the rules (now from our kitchen tables), breaking boundaries (from our couches), and ushering in a new era of adspeak (so that we can land new campaigns, win awards, and start paying you guys again — probably in that order).
So if we ever do land another campaign, please observe these changes to brand language, effective immediately. Toby and Belinda stayed up all night pounding La Croix on Zoom and re-envisioning our approach, partly because they’re…
