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A Leaked Email From JIF Peanut Butter’s Brand Manager to An Influencer
When reached for comment, the manager stated that he “followed JIF policy to a T.”
By Alec Winshel and Michael Kellman
To: MarnieWilbesh@gmail.com; Chaddrey-Stevens@CAA.org
From: Daschell.Helmut@JIFF.com
Sent at 3:30 AM from my iPhone
Marnie,
Hope you’re having a super day! I’m a huge fan who also happens to be a social engineer with JIF’s Peanut Butter Influence Management team. We here at JIF absolutely adore your brand! No one mixes relatable content with inhuman beauty quite like you.
I’m reaching out to see if you would be interested in representing us as a brand ambassador. Our identity as the premiere down-to-earth-but-scandalous peanut butter positions us as your perfect collaborator.
This content should have the Marnie touch, of course, but we’ve been workshopping a few ideas with our interns. Here are a few possibilities:
- Taking a big drink of water out of a used jar of JIF. Possible captions include: “Reduce, reuse, recycle [world emoji] I’m doing my part and so is JIF” or “Ok serve! this water tastes just like peanut butter [happy emoji].”
