Finally, Auteur-Branded Snacks

We care deeply about how cinema’s greatest visionaries snack — and now so can you

Jeff King
Slackjaw

--

Open bag of Cheetos with a picture of the director David Lynch on the front.
Having made the 1984 Dune, David Lynch knows: It’s not easy being cheesy. Image by the author.

Noted director and actor, David Lynch, recently described the critical contribution Cheetos made to his preparations for playing John Ford in Steven Spielberg’s The Fabelmans. In response and to satisfy public demand, we at SNAC International, the leading nonprofit, snack-centric trade association, are pleased to announce a brilliant new branding campaign, linking cinema’s greatest auteurs with some of America’s most beloved snacks.

  • Martin Scorsese Tootsie Rolls: These candies, like so much of Scorsese’s oeuvre, seem to hail from another era and can be tough to chew through, but sometimes after you’ve overcome the dental violence they inflict on your oral cavity, you’ll find you’ve had a spiritual experience.
  • Sam Mendes Twizzlers: The inextricably entwined threads of licorice spun like a sticky red rope of cruelty and regret make for the perfect snack when meditating on family dynamics and transgressive desire in American Beauty or Revolutionary Road. It’s also really easy to make 0-0-7 out of three pieces of licorice.
  • Steve McQueen Pringles: Got a Hunger you’re aShamed of? Don’t worry: you’re supposed to eat all the Pringles at once. Not to be confused with potato chips or with…

--

--

Jeff King
Slackjaw

Jeff's writing has appeared in McSweeney's, Johnny America, Jane Austen's Wastepaper Basket, MuddyUm, Slackjaw, and elsewhere. For more, visit jeffiswriting.ca.