How To Market To Gen Z Even Though You Are Afraid Of Them

Teens can be terrifying.

Sarah James
Aug 27, 2020 · 3 min read
Photo by Ethan Johnson on Unsplash

Gen Z. On one hand, you want them to buy your products, because that’s how you make money, but on the other — AHHH!! They’re just so scary. What if, while you’re trying to market to them, they make fun of your slip-on sneakers? “Hey Grandma, too arthritic to tie a lace anymore?” is just one of the hurtful things these…