I’m The Advertising Genius That Leaves Empty Bottles Of Fireball Whisky Everywhere

It’s not too hard to sell a product if you love it yourself.

Photo by the author

Hi, my name is Dan Munkle, Fireball Whisky’s VP of Marketing. Today I’m going to show you how, with an extremely limited budget, I took Fireball from an unknown brand to the number one self-medicating whisky that tastes like candy.

First off, here’s a little confession: it’s not too hard to sell a product if you love it yourself.

This is the park bench I sat on while first thinking about the new ad campaign. Look, you can still see plenty of empty bottles scattered around. When I first sat here many years ago, I brought about a dozen mini bottles with me. I thought “I need to get into the mind of our consumer,” and then I gulped them all down.

As I finished bottle after bottle, I tossed the empties on the ground and under the bench, then noticed how cool they looked just sitting there. It reminded me of being a kid and seeing empty Bud Light cans in the back seat of my dad’s taxicab. That’s when it hit me: the empty bottles are the advertising. I jumped up, vomited, and stumbled home to get more Fireball.

I went to every park that day and placed dozens of empty bottles by other benches, bus stops, bike…