Our Denim Jackets Are Hand-Destroyed To Look Like You Lead An Adventurous Life
Here at True Adventure Denim, we believe that a good jean jacket doesn’t just keep you warm, it shows the entire world that you have incredible stories to tell. That’s why we beat the ever-living shit out of your jacket before it even leaves the factory: so that people assume your life is exciting.
Ask yourself: Do you drive a sedan, work in an office, and live a bland and humiliating life devoid of physical risks? And do you want the well-worn jacket of a badass outlaw who makes everyone at your PTA meeting wonder, “hot damn, who’s that tough guy?” True Adventure denim is for you.
We make our jackets the old-fashioned way, from the finest Japanese raw denim that’s dyed a beautiful indigo. We use real leather tags, steel buttons, and sturdy ring-spun cotton that doesn’t tear easily. Then we hand-grind your jacket with sandpaper, toss it in a vat of acid, and drop a bunch of big rocks on it. That way, when you’re buying oat milk and chocolate hummus at Whole Foods, you look like some kind of sexy bad boy biker from the wrong side of the tracks.
Here’s our promise: We don’t believe in destroying our jackets with high-pressure wash cycles and fancy machines. That might work for some companies, but the lack of authenticity bothers us. That’s why we jack up our…
