What Goes Through A Car Dealer’s Mind When I Enter A Dealership
He’s really, really trying to do the right thing.
Look at this fantastic new customer as he comes through the door of my humble dealership. He seems a bit nervous. I will put him at ease. Every customer is a special and unique person that I get to make happy — what a privilege! I’m so glad I got back from my lunchtime charity work in time to be of service. I walk over and extend my hand. What’s he looking for?
Oh, ha ha. He just asked if all the cars I sell have four wheels, because he really wants one with four wheels. I appreciate the humor. This job can get pretty tough, so a laugh now and then is appreciated. What a fun guy!
Hmm, maybe that wasn’t a joke. I can see him silently counting the wheels on every car in the showroom. Now, he’s wondering about colors. We haven’t even started talking make or model. I’ll see if I can interrupt him. Maybe if I assure him that we have it in gray, he’ll let me get a word in.
He’s getting out his wallet. This is happening too quickly. As much as I would love to make a quick sale, I must resist. I must think only of his and his family’s happiness. I made a vow when I started this dealership: We will not take advantage of people.
