Top 5 online survey platforms
A convenient way to carry primary audience research and product satisfaction survey
Audience research is the first step every marketer should take before even thinking about any campaign or business objective. If you want to influence the buyer’s journey, you need to gather insights about your target audience. How they think, how they live their lives, how they speak, how they behave are very important factors that can change the outcome of a digital marketing plan.
Audience research allows you to understand your customers, and in the end, makes you more effective in delivering your marketing strategy tailored to their needs. You can stay ahead of your customers and discover solutions that anticipate future needs they may have.
Regarding what I said before, how can you know your customer expectations and needs better than asking them directly? Researching within your current audience using online survey platforms is a cheap and convenient way to carry primary audience research.
Pricing Plans
SurveyMonkey currently has 2 price categories: Personal and Business Plans
Personal Plans:
- Basic: Free
- Advantage: £32 / month
- Standard: £99 / month(billed monthly)
- Premier: £99 / month(billed £1,188 annually)
Business Plans:
- Team Advantage: £25 / user / month
- Team Premier: £75 / user / month
- Enterprise: For advanced collaboration get in touch
*Disclaimer: Prices displayed may change over time
2. Qualtrics
Qualtrics is an online survey platform that covers everything from market research projects to customer experience, product testing, employee experience, and brand tracking projects. The survey software helps businesses optimize their four core experiences: customers, employees, products, and brands.
Pricing Plans
Qualtrics offers a free plan that comes with basic features. If you are interested in a more advanced version, you can request an upgrade into a paid plan. Prices for premium version are not shared on their website, but according to third-party sources, the paid version can start at $3,000/year.
*Disclaimer: Prices displayed may change over time
3. SurveyGizmo
SurveyGizmo is a platform for building online forms and surveys for marketing, lead generation, and research projects.
Users use SurveyGizmo to create surveys, landing pages, polls, quizzes, contact forms, ticketing queues, and mobile marketing campaigns.
In addition to forming validation and skip logic, SurveyGizmo has turnkey integration with SalesForce.com and ExactTarget. Their API allows you to pull from and response data into third-party applications and websites.
Pricing Plans
SurveyGizmo currently has 4 available pricing plans:
- Free account
- Collaborator: € 23 / month
- Professional: € 77 / month
- Full access: € 136 / month
*Disclaimer: Prices displayed may change over time
4. SoGoSurvey
SoGoSurvey is a cloud-based SaaS application that can be used to create surveys to measure employee engagement and customer experience, to collect product feedback, and to conduct market research, among other uses. Customers may design surveys from scratch or use a ready-to-use survey template from the pre-loaded survey bank. These surveys can be distributed to the target audience using email invitations, public URLs, social media channels, or SMS. When sufficient responses have been received, users can run real-time reports using SoGoSurvey’s robust integrated reporting engine. There are a wide variety of reports available, including Bar Graphs, Comparison, Cross Tabs, Individual, and Statistical.
Pricing Plans
SoGoSurvey currently has 4 available pricing plans:
- Plus: $25 / month
- Pro: $40 / month
- Premium: $99 / month
- Enterprise: For advanced collaboration get in touch
*Disclaimer: Prices displayed may change over time
5. SmartSurvey
SmartSurvey is an online provider of digital survey solutions. The platform is a user-friendly yet advanced online survey software that gathers the information needed to make smart decisions. Whether you’re self-employed, work in the public sector, or manage projects for a multinational corporation, they have features, including personalized customer support, that will suit your data collection and analysis needs.
Pricing Plans
SmartSurvey currently has 2 price categories: For Individuals and For Teams
For Individuals:
- Basic: Free
- Professional: £35 / month
- Business: £50 / month
- Enterprise: £85 / month
For Teams:
- Business Team: £30 / user / month
- Enterprise Team: £75 / user / month
- Enterprise Plus: For advanced collaboration get in touch
*Disclaimer: Prices displayed may change over time
Your customers’ opinion matter
“We don’t want to push our ideas on to customers, we simply want to make what they want.” Laura Ashley
Online survey platforms are a great source of primary data. They can be very powerful tools for collecting data from hundreds of customers if you ask the right questions and are well designed. Today we have a lot of possibilities to get closer to our customers and take informed actions. So, don’t make assumptions about your customer needs. The reality is that you have to look deep beneath common perceptions if you want to build a successful brand.
Thanks for reading!
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