The 2.5%: On Understanding Innovation

Ivan Campos
Slalom Technology
Published in
6 min readApr 5, 2017

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If I had asked people what they wanted, they would have said faster horses.

— Henry Ford

Are technological innovations predictable? Yes…only if you embrace non-linear thought.

In this post, we will prove that an exponential mindset is the key to unlocking innovation.

Linear Projection Fallacy

As individuals settle into routines…

  • Sleep cycles
  • Commuting to work
  • Step-by-step career progression

…, we foster a linear mindset.

Linear thought is the great inhibitor to the adoption of innovation before it becomes mainstream.

As we will learn, technological progress does not occur linearly, it does so exponentially.

Source: SingularityHub

The Laws of Martec, Moore, and Kurzweil

The ability to underestimate this unintuitive rate of change is not isolated to individuals — it also applies to organizations. This gap is best understood…

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Ivan Campos
Slalom Technology

Exploring the potential of AI to revolutionize the way we live and work. Join me in discovering the future of tech