Slangbusters turn MythBusters
The internet has given us facts, myths, and FAQs that no one asks. Slangbusters take it to themselves to sort out these myths about branding.
Myth 1: It’s costly
In the longer run, not branding would be more expensive. Would you choose not to build a foundation for your building just because it would be costlier?
Branding is a need that is perceived as a luxury.
The expenses you incur to brand your business must not be considered a liability, it is an investment, and that too, a very crucial one that ‘deserves a due capital.’
Myth 2: It’s only for big companies
I’m sure this is not the first time you read this, but no business was born successful. Consider the fact that branding might be the reason they are prominent today. There are big companies that also invest in small-scale branding to solve business problems.
It is the random throwing of unnecessary jargons you must have come across that might be the reason behind your false perception, and that is where we come into the picture: to bust these slangs.
Myth 3: It’s only graphics and visuals
Some enthusiastic entrepreneurs think that a logo will solve all their problems, but sadly, it won’t. Sure, the logo is a big part of the brand identity, but it does not replace the need for branding. We are a part of what goes behind the visuals, we help you identify and create your tribe. We assist your business to connect with people on a deeper, emotional level, to add a timeless quality to the brand.
Myth 4: But I’m local
And if you want to stay the same throughout eternity, this is where you exit this tab. Branding is not meant to directly lead you to global dominance, but it will ensure you have dominance in your local market or when you actually do go global. It goes up to one step further by helping you make a presence virtually, adding to the timelessness of your brand.
Myth 5: My advertising plan works
Most people think branding, marketing, and advertising are basically the same thing and supplementary in nature. They believe in the case of one, you don’t need the rest of the two. If you think your business is doing good, you have customers, and you’re investing in marketing that is bringing new customers, you’re not delusional, you just don’t realize the potential of your own idea. Yet. The question you need to ask yourself is, ‘Would you rather depend on the chance of having random customers or the confidence of serving a loyal core?’ That is the exact difference between marketing and branding.
Myth 6: It’s too much work
Turns out this one is not a myth, it does require a lot of effort and a significant amount of investment of time and working out the muscles of the right brain for creativity and left for the data science. But remember, that’s why we are here. If you have any other questions or you need us to bust any slangs, get in touch. If you are looking for a branding partner for your business or if you are eager to work in a real branding studio, we await your call!
Originally published on the Slangbusters Blog
