Book Review: Measure What Matters

Adam Hawkins
Jul 23, 2018 · 7 min read
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Background

Measure What Matters is born from John Doerr’s time at Intel with Andy Grove. Andy Grove is a famous executive known for leading Intel and pioneering management techniques. OKRs are one such technique. If you’re unfamiliar with the history behind OKRs, then it’s important to understand the author is not the inventor. The OKR origin story is credited to Andy Grove and Operation Crush. Operation Crush was Intel’s plan to absolutely crush their competitor Motorola and achieve market dominance. It worked, and here we are today.

Thoughts

People are more likely to achieve their goals when they write them down. If you agree, then Measure What Matters will not surprise you. The book will strengthen that position and provided a framework for achieving larger goals and growing businesses.

  • Key Result: Lower staffing costs by 50,000 by Q2
  • Key Result: Reduce monthly operating cost by 10% by Q2
  • Key Result: Renegotiate lower deals with three vendors by Q2

Highlights and Notes

Recommendation

I recommend Measure What Matters to anyone in a leadership position — especially those in organizations struggling with goal setting. VPs and C level employees will do well to read this book. You don’t need to be in a large company to take something away from the book. The book begins with the story of applying OKRs in a small startup called Google. In fact, people in small organizations will find more value in this book because it provides a framework for building culture. Establishing culture is far easier to do earlier rather than later.

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