Book Review: Measure What Matters

Adam Hawkins
Jul 23, 2018 · 7 min read
Image for post
Image for post


Measure What Matters is born from John Doerr’s time at Intel with Andy Grove. Andy Grove is a famous executive known for leading Intel and pioneering management techniques. OKRs are one such technique. If you’re unfamiliar with the history behind OKRs, then it’s important to understand the author is not the inventor. The OKR origin story is credited to Andy Grove and Operation Crush. Operation Crush was Intel’s plan to absolutely crush their competitor Motorola and achieve market dominance. It worked, and here we are today.


People are more likely to achieve their goals when they write them down. If you agree, then Measure What Matters will not surprise you. The book will strengthen that position and provided a framework for achieving larger goals and growing businesses.

  • Key Result: Lower staffing costs by 50,000 by Q2
  • Key Result: Reduce monthly operating cost by 10% by Q2
  • Key Result: Renegotiate lower deals with three vendors by Q2

Highlights and Notes


I recommend Measure What Matters to anyone in a leadership position — especially those in organizations struggling with goal setting. VPs and C level employees will do well to read this book. You don’t need to be in a large company to take something away from the book. The book begins with the story of applying OKRs in a small startup called Google. In fact, people in small organizations will find more value in this book because it provides a framework for building culture. Establishing culture is far easier to do earlier rather than later.

More info at


Ship Better Software Faster

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store