Are Lead Magnets Dead? A Peek Inside Our Brand New Lead Generation Strategy (Case Study)
Published in
1 min readOct 4, 2017
Lead generation is NOT what it used to be.
Years ago, capturing and converting visitors was easy: offer an eBook or a PDF resource and watch your on-page conversion rate go through the roof.
Today, it’s a VERY different story.
Fewer visitors are willing to part with their email addresses. And if they are? You better have something of immense value to offer.
We’ve had to learn this for ourselves.
In fact, over the past year, we’ve completely overhauled our lead generation strategy.
What was working fast became uninspired and ineffective and we needed to do something about it — FAST.
So, today, I want to pull back the curtain and show you everything we’ve learned about lead generation, including:
- How we’re achieving higher on-page conversion rates by using “evergreen lead magnets.”
- Why traditional lead magnets are no longer effective at converting site visitors into subscribers.
- How to create evergreen lead magnets of your own so you can invite visitors to return to your site again and again (and thereby expose them further to your brand).
Let’s get started.
