Email Marketing Statistics: What You Need to Know (2018)
Email marketing statistics are a dime a dozen.
You can look up statistics about anything from open rates to how many people on your list will end up buying your product.
The often-quoted figure out there is that email marketing has a 3,800% ROI, meaning you can earn $38 in revenue for every $1 you spend.
Source: Salesforce
But statistics don’t mean anything if you’re not implementing new strategies and evaluating the results often.
What works for one company may not work for another.
Statistics aren’t all bad, though. They can give you a good idea of email marketing best practices and things to try in your own campaigns.
The four areas you should pay attention to the most in your email marketing strategy are:
- Transactional emails
- Automated emails
- Email timing
- Email engagement (opens, clicks, conversions)
In this article, I’ll break down key statistics in each of these four areas and provide actionable strategies to help you improve your email marketing campaigns.
Let’s jump in.
