Everything You Need to Know About Color Psychology (A Research-Backed Guide)

Color psychology is a frequently discussed and often debated aspect of marketing.

And why wouldn’t it be?

With humans being innately visual by nature, it only makes sense that color would play a key role in consumer purchasing and overall decision making.

But there’s a problem. It’s easy to digest slick-looking charts, but miss the real point of color psychology, neglecting the power that color psychology can contribute to our marketing.

What We Get Wrong About Color Psychology

We have a collective tendency to wrap it up into a neat little package where we believe that a particular color always triggers certain emotions.

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