How to Craft the Perfect Email Call-to-Action (+ Examples)
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1 min readOct 18, 2017
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What do these phrases make you want to do?
Nothing, right?
(Except maybe roll your eyes.)
They’re meant to drive readers to action, but because we see them so often, we filter them out when reading online content — especially when it comes to email marketing.
If you want your emails to stand out in your reader’s overcrowded inbox, you need to create email calls-to-action (CTAs) that compel readers to take action immediately — and that’s a difficult thing to do.
So today, I want to show you how to create email CTAs that your readers can’t help but click (with examples), so you can break through the noise and drive higher email engagement and sales.
But before I do…
