How to Destroy These 4 Surprising Reasons People Unsubscribe from Your Email List
Chances are, you’ve read 45 articles like this one.
Or so you think.
The question I’m raising (and answering) is this: “Why do people unsubscribe from your email list?”
You might be expecting me to explain solutions like, “Write better subject lines.”
Yadi yadi.
I’ll stifle my yawn, and you can reset your expectations.
While subject lines are important (I’ll get to that), I think it’s important to explain some of the not-so-obvious reasons that people unsubscribe from your email list.
Because you could be making some serious mistakes.
So the tone of this post might come across as harsh.
I’m not trying to be rude. But I am trying to be clear.
And here’s why.
Email marketing is super important. (And that statement is the understatement of the decade.)
To prove this point, take a look at the below research from DemandMetric. Their goal was to find out the most effective marketing tactic.
And what was it?
Email, baby.
Source: Slideshare
CMI and MarketingProfs surfaced the same findings in their annual survey. Their survey question was, essentially, “What’s the most important marketing channel?
The overwhelming response? Email.
Source: Content Marketing Institute
“But, but!” you say, “Email is changing. Isn’t everyone doing Snapchat now.”
Sorry to be contrarian. As much as I’m down with Snapchat and cat filters, I also know the research, viz., the effectiveness of email is not decreasing.
Research, with a fancy-looking chart to prove this point, please:
Source: Business2Community
Rather than belabor the point, let’s just all agree that email is important, okay?
And, to take it a point further, let’s agree that you don’t want people to unsubscribe from your list.
So, why are people unsubscribing? And what can you do to stop them?
Let’s take a look.
